Raw Sugar Living’s Raw Men line hits Target shelves

Raw Sugar Living wants to embrace the spirit of men.

To do so, the Los Angeles-based company is launching its Raw Men personal care products at Target stores throughout the nation.

Featuring such products as body washes and bar soaps, the line looks to tap into the core scents that capture the essence of men with a new twist, the company said.

“Target has been a strong strategic retail partner these past five years, and we're excited that our Raw Men products will give people more reasons to shop at their local Target store,” Ronnie Shugar, the CEO of Raw Sugar Living, said. “Consumers drive our product innovation, which is why we purposely captured the look and feel of the Raw Sugar brand family that they know and love, with a strong and masculine feel — from packaging to scents — uniquely resonating with men.”

Made with plant-derived ingredients that are processed through ColdPress Technology, the brand uses sustainable packaging and is infused with nature-inspired scents, the company said.

“Our core belief is that 'everyone has the right to feel beautiful, which transcends cultures, social classes and genders,” Donda Mullis, the CMO of Raw Sugar Living said. “Men are jumping aboard the self-care movement band wagon and actively seeking clean, 'better for you' products that deliver real benefits to make them look better, feel better and smell better.”

Raw Men product scents include charcoal + bamboo, black coconut + sea salt, citrus + blue agave, and eucalyptus + cedar leaf.