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Retail shifts to influence and fulfillment
In the next 10 years, the retail landscape will look and feel much different than it does today. “You’re going to be looking at a world that, instead of [retail] channels, there will be points of influence and methods of fulfillment,” Bryan Gildenberg, chief knowledge officer at Kantar Retail, said during a two-day drug channel workshop Kantar hosted in May. “Where can I influence shoppers irrespective of where the buying takes place, and how do I fulfill that in a way where I can still keep my operations efficient and make money?”
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Transparency key amid rising care costs
The underlying economics of health care going forward, where providers are incentivized to manage better health outcomes even as the cost burden continues to shift to the consumer, will favor retail pharmacy in the coming decade, suggested Jane Sarasohn-Kahn, health economist for Think Health.