Giant Food is looking to empower customers to support local nonprofit organizations while also reducing single-use paper and plastic waste.
The Landover, Md.-based company announced the launch of its Community Bag Program, which has an attached Giving Tag on each reusable bag. This tag allows shoppers to designate a $1 donation to a locally active nonprofit of their choice.
"The Community Bag Program is a way we can bring our community together to support the organizations that make a difference in our own backyard, while also encouraging actions that reduce our carbon footprint," Ira Kress, interim president of Giant Food, said. "Giant has always been committed to being a better neighbor, and the Community Bag Program is a perfect fit to furthering our mission."
Each of the reusable Community Bags with attached Giving Tags are available at all Giant Food stores and retail for $2.50 per bag.
Shoppers who wish to donate can do so after purchasing their bag and removing the Giving Tag’s scratch-off layer, which has a unique identifier code. The code can be entered online, where consumers can select the nonprofit they would like to receive their $1 donation.
Organizations supported by the program are active throughout the areas Giant serves, including Washington D.C., Maryland, Virginia and Delaware.