Hy-Vee expands Great American Milk Drive participation

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Hy-Vee expands Great American Milk Drive participation

By David Salazar - 03/05/2018
Hy-Vee is committing in March to help deliver milk to food banks in the eight states it serves by partnering with the Great American Milk Drive. Throughout the month, Hy-Vee shoppers will be able to donate $2 toward the purchase of a half-gallon of milk or $4 toward a full gallon at the checkout. At the end of the month, Hy-Vee said all donations would be used to buy milk from area processors for local food banks.

This year's effort marks an expansion of Hy-Vee's participation in the Great American Milk Drive campaign. Last year, the West Des Moines, Iowa-based company's shoppers donated enough for more than 120,000 gallons of milk in a two-week period.

"Hy-Vee is expanding its participation in The Great American Milk Drive to the entire month of March this year to provide even more assistance to help alleviate hunger," Hy-Vee executive vice president, chief marketing officer and co-COO and Jeremy Gosch said. "Through the generosity of our customers, and with participation from all of Hy-Vee's 246 stores, our goal is to increase donations and make nutritious milk available to those in need."

The campaign is carried out in partnership with Feeding America, Milk PEP and the National Dairy Council. Sponsors this year include Dean Foods, Kellogg's, Kraft Heinz, Mondelez International, Post Holdings, Hiland Dairy, Kemps and Anderson Erickson Dairy.

In Hy-Vee's eight-state region, there are roughly five million food insecure people, according to Feeding America, with milk constituting the most request and least available items in food banks nationwide.

“The Great American Milk Drive offers us all an opportunity to make a meaningful impact for local families throughout our eight-state region,” Gosch said.

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