Retail marketing that drives education and trust
Spotlighting key trends and solutions improves a retailer’s chances of building shopper engagement and loyalty.
Five retail imperatives for the new year
In this latest column, David Orgel discusses the hurdles retailers will face in 2023, and how they can ease the challenges by thinking strategically about the needs of shoppers, employees and communities.
Retailers double down on community support efforts
In his latest column, David Orgel discusses how retailers have raised the bar with creative initiatives that spotlight deep knowledge of local needs.
Strategic moves to drive results this holiday season
In his latest column, David Orgel illustrates how relying on proven retail strategies help retailers succeed in the fourth quarter.
Reenergizing e-commerce strategies
Columnist David Orgel emphasizes how enhancing customer experiences is essential amid changing shopper behaviors.
Retailers retool loyalty efforts for new era
In his latest column, David Orgel looks at retailers’ refashioned loyalty effort strategies that include tying into inflation and leveraging personalization.
A new look at Gen Z consumers and employees
From health preferences to career intentions, columnist David Orgel writes about how Gen Z’s evolving perspectives provide new opportunities for retailers.
Talking to consumers about price and availability
Columnist David Orgel discusses how retailers need to communicate with empathy in the face of ongoing inflation and supply chain challenges.
Building strategies around local products
In his latest column, David Orgel points out how from sustainability to customer experience, retailers are finding reasons to advance the local trend.
A technology-labor balancing act: Retailers increasingly will need to develop new in-store approaches that weigh staffing versus automation
This month, columnist David Orgel addresses the impact of retail checkout technology on staffing, hiring and retaining associates.
Getting creative with hiring and retention
In this latest column, David Orgel highlights how retailers need to work harder to become employers of choice.
A transformed community role for retail
Columnist David Orgel examines how two years into the pandemic, retailers are supporting communities and society in more ways than ever.
Raising the bar on sustainability in 2022: Consumer expectations drive retailers to choose more conscious policies and act on them
Columnist David Orgel shares how food and drug retailers should make new commitments to environmental sustainability with efforts that impact not only the environment, but also consumer trust and loyalty.
Eyeing 2022 trends from new store launches
This month, columnist David Orgel takes a look at retailers continuing to push the envelope on store development for consumers’ changing needs.
The Perfect Storm: Navigating this highly complex holiday season
This month, David Orgel discusses how retailers need to pull out all the stops to reduce supply chain hurdles and reassure consumers.
Embracing a changing world of marketing strategies
Columnist David Orgel examines the mix of approaches that retailers will need to reach more varied shopper bases.
Growing pet category brings valuable consumer insights
This month, David Orgel discusses how the pet products segment reflects key trends about health and well-being, brand loyalty, and e-commerce.
Raising the profile of retail health initiatives
Columnist David Orgel examines how the health topic is being spotlighted by retailers in broader ways than during the pandemic.
Nailing consumer needs in the second half
As we enter the back half of the year, columnist David Orgel argues that retailers needs to be on point as the pandemic wanes to attract customers and inspire loyalty.
Kroger’s retail school is now in session
Columnist David Orgel writes about how the retailer, in response to the pandemic, is sharing best practices with all stakeholders — suppliers, employees, customers and even competitors — knowing that it will benefit the industry.
Steering retail to other side of pandemic
This month, columnist David Orgel discusses the new late-stage and post-pandemic imperatives for retailers, including a need for disruptive retail experiences and unique industry partnerships.
Retailers aim for pitch-perfect sourcing
This month, David Orgel discusses the various ways that retailers are finding suppliers to help innovate and offer the most relevant assortments.
Enhancing the online shopping experience
This month, David Orgel examines how retailers can continue to build e-commerce momentum as consumers’ expectations increase.
Retailers push for long-term relationships
As more retailers roll out membership programs, David Orgel highlights the need for these services to meet customer expectations over time.