Revlon announces fragrance licensing agreement with Palm Angels
Revlon is entering a long-term fragrance licensing deal with luxury streetwear brand Palm Angels.
“This partnership with one of Europe’s most exciting fashion brands is both transformative and full of potential for Revlon," Michelle Peluso, CEO of Revlon, said. "As we focus on accelerating Revlon’s fragrance business, Palm Angels is a fantastic partner who will help us reach new, prestige audiences, in new geographies and across new distribution channels. The Palm Angels team has built a highly engaged following and together I look forward to serving them further through this landmark fragrance deal.”
Over the past year, Palm Angels has released creative collaborations with brands such as Moncler and the Argentine Football Association. The partnership with Revlon includes the development of fragrance lines for both men and women, as well as scented ancillary products. The line is expected to launch in 2027.
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“We’re thrilled to partner with Revlon to create Palm Angels' first permanent fragrance collection” said Joey Gabbay, CEO of Bluestar Alliance. “Revlon’s expertise and capabilities will allow us to enter the fragrance business with confidence. Palm Angels has always aimed to create a lifestyle experience for our customers rooted in street culture that extends beyond clothing, and fragrance is a natural next step to shaping this world upon the brand’s 10-year anniversary.”
The Palm Angels apparel brand is distributed worldwide in luxury retailers such as Neiman Marcus, Bergdorf Goodman and Nordstrom, and in Palm Angels stores.
