Revlon signs global fragrance licensing deal with musician Ice Spice

Revlon is partnering with four-time Grammy-nominated musician Ice Spice. 

The two have come together on a global licensing deal in the fragrance space, which means that Ice Spice will work with Revlon’s team of experts to develop a bespoke fragrance line that embodies her unique style. 

“We are delighted to embark on this exciting new chapter with viral sensation and powerhouse talent, Ice Spic," Michelle Peluso, CEO of Revlon, said. "She is bold and innovative, just like Revlon, making this a perfect match. This deal also marks a major step in the revitalization of Revlon’s fragrance business and for the company’s ambitious growth plans. Transforming our fragrance business with groundbreaking deals like this not only strengthens our portfolio but also allows us to reach new audiences. I can’t wait to see what we create together.”

[Related: Revlon renews licensing deal for Juicy Couture fragrances with Authentic Brands Group]

The first fragrance is slated to be released in 2026. 

“I have been a lifelong fan of Revlon and I am so excited to be partnering with them on my first fragrance. Revlon is an iconic brand that has a long history of innovation, and I am honored to work together with them to develop my fragrance line that embodies me and inspires fans to embrace their individuality,” the musician said.