RoC Skincare launches Empowered Aging initiative
RoC Skincare is continuing to expand its commitment to empowering aging and supporting the long-term health and vitality of the skin.
To do that, the brand is offering new research on aging perceptions, education, skin care technology and philanthropic efforts through its new Empowered Aging initiative, which offers additional resources to support women's inner and outer vitality. Included in these efforts are the introduction of the RoC Longevity Council, initiation of a research fund to benefit the Center on the Biology of Aging at Brown University and a continuation of its women's mental health advocacy partnership with the SeekHer Foundation, the company said.
"Optimism and clinically-proven efficacy have been at the core of our brand ethos for years, and these new efforts further our commitment to supporting women through their aging journey," said Hillary Hutcheson, chief marketing officer at RoC Skincare. "Our Empowered Aging initiative equips women at every stage of life with resources to make smarter, proactive choices that can impact longevity and skin health as we get older."
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In collaboration with a board-certified dermatologist, RoC enlisted eight women to participate in an in-depth study utilizing Visia Skin imaging to assess changes in apparent eye age after eight weeks of consistent use of RoC's Line Smoothing Eye Cream. To share the experiences of its users, the brand launched a new holistic campaign that examines the impact of under-eye appearance on self-perception and perceived age, highlighting the eyes as a key indicator of vitality.
As the brand expands into a more holistic approach to longevity and well-being, its new Longevity Council will help shape RoC's long-term vision for empowered aging, driving research, community events and thought leadership in the field. Members include:
- Allie Egan, Founder of Veracity
- Chris Mirabile, Founder & CEO of NOVOS and Member of the Longevity Biotechnology Association
- Florence Comite MD, CEO & Founder Comite Center for Precision Medicine & Healthy Longevity
- Dr. Jeanine Downie, MD, Board Certified Dermatology, Image Dermatology PC
- Professor John M Sedivy, PhD, Director of the Brown University Center on the Biology of Aging
- Yasmine Cheyenne, Self Healing Expert, Author, & Wellness Coach for Today Show's "Start Today"
"This year-long initiative is an active commitment to transforming women's experience of aging with optimism and vitality," adds Monica Mo, founder and executive director of SeekHer Foundation and WellSeek. "RoC is helping us foster strong communities where shared well-being leads to meaningful personal growth and a stronger network of support for all."
