Sephora, NielsenIQ team up on data sharing agreement
Sephora and NielsenIQ have formed a partnership that aims to gain a more comprehensive understanding of the beauty landscape in North America.
The two companies will collaborate by utilizing NielsenIQ’s Omnishopper and Digital Purchases capabilities to understand shifts in consumer buying behavior across both online and offline channels.
In addition, the partnership aims to increase point-of-sale coverage of Sephora’s omnichannel business, increasing NielsenIQ’s total coverage of beauty.
"At Sephora, our beauty community is the heart of our business, and we are constantly seeking out forward-thinking partners to help us better serve our clients throughout their shopping journey with us,” said Ryan Oto, Vice President, Business Intelligence & Analytics at Sephora. “This partnership with NielsenIQ is a strategic leap forward in how we listen to our beauty consumers, elevate insights across every touchpoint, and deliver on the future of beauty retail.”
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Through the combined Omnishopper and Digital Purchases lens, Sephora will gain detailed insights into in-store and online shopping trends and preferences across NIQ’s comprehensive coverage of mass drug, specialty, e-commerce and social channels, the companies noted.
“NielsenIQ is deeply committed to beauty—and we’re especially proud to expand our coverage in prestige through this partnership with Sephora,” said Elizabeth Buchanan, President of North America at NielsenIQ. “Beauty is one of the most dynamic and culturally relevant categories in retail today. By combining Sephora’s leadership in the space with our unmatched measurement capabilities, we’re bringing new precision and visibility to the brands shaping the future of beauty.”
