Shave

LONDON — Procter & Gamble’s Braun has signed actress and beauty icon Jessica Alba as its new beauty brand ambassador.

SHELTON, Conn. — Schick, an Energizer Personal Care brand, has officially announced the launch of its new Schick Hydro 5 Groomer, a 4-in-1 facial hair styling tool designed to simplify, enhance and personalize grooming routines for men.

BOSTON — Somersets, a line of shaving and skincare products from the United Kingdom, has announced a new retail partnership with Walgreens, beginning this month.

NEW YORK — After a two-year hiatus, U.K.’s King of Shaves is back in action and ready to change the manscape of the industry with its new launch Hyperglide razor now available at Target and Target.com.

STERLING, Ill. — Wahl, a maker of men’s grooming tools, has launched a website dedicated to men’s grooming and is designed for guys looking for a resource for new hair or facial hair styles, combined with how-to tips to achieve the look.

LOS ANGELES — In the midst of the awards season, Procter & Gamble’s Gillette brand has inked a partnership with

CINCINNATI — Procter & Gamble’s Gillette brand is launching in February its first razor designed for male body shaving.

BOSTON — As Procter & Gamble pays homage to moms for picking their kids back up after every fall in the latest installment of its “Thank You, Mom” campaign, P&G’s Gillette brand is honoring dads with the launch of its new Raising an Olympian short film titled “Keep Your Head Up.”

SHELTON, Conn. — Edge is striving to change the way men shave with the launch of Edge Body Shave Cream and Edge Ultimate Shave Gels.