Sol de Janeiro launches Body Badalada Vitamin-Infused Lotion
Sol de Janeiro is rolling out a new lotion that is weightless, high-performing and rooted in sensory impact, the company said.
New from the brand is Body Badalada Vitamin-Infused Lotion, which was designed to target the specific skin care needs of Gen Z by delivering 24-hour hydration without heaviness.
"Body Badalada is rooted in connection," said Heela Yang, co-founder and CEO of Sol de Janeiro. "This product was built to bring people closer to their bodies, to each other, and to self-expression. This isn't just about selling a product, it's about creating touchpoints that make people feel seen, celebrated, and part of something bigger."
Notable ingredients include Brazilian sugarcane and a seven-hyaluronic acid blend that works by helping nourish skin beneath the surface while leaving behind a visible glow and featuring its Cheirosa 62 scent.
[Related: Latest Inside Beauty Headlines]
"This product started with a simple insight; Gen Z doesn't just want to consume, they want to project," said Tamera Ferro, chief marketing officer at Sol de Janeiro. "Body Badalada is designed to meet that need, not just with hydration, but with presence. It's a product that makes you feel ready to take up space. We built the campaign to give creators that same space to be fully themselves, and to be seen doing it."
To launch the product, the brand launched a creator-led film starring Brazilian model and cultural force Juliana Nalú, alongside Bretman Rock, Samyra Miller, and Nick Pauley. Set to an original track by legendary DJ Honey Dijon, the film opens with Juliana applying Body Badalada and unleashing a magnetic energy that radiates outward, drawing everyone in, the company said.
"At Sephora, we have a unique culture of partnering with the most creative and inspiring brands to bring the best of beauty to our 74 million loyal customers across the world. We are very excited to introduce Body Badalada by Sol de Janeiro, a defining milestone for our historical collaboration and in the brand journey," said Priya Venkatesh, global chief merchandising officer at Sephora. "From their earlier days on our shelves to this global exclusive, they've shown what's possible when a brand leads with heart, creativity and innovation. Badalada delivers all of that and more."
Body Badalada Lightweight Body Lotion will be available exclusively at Sephora in the United States, Canada, United Kingdom, France, Germany, Brazil, and additional regions—alongside soldejaneiro.com for an SRP of $32.
