Southeastern Grocers campaign combats nationwide coin shortage

Southeastern Grocers is looking to do its part in helping minimize the impact of the ongoing nationwide coin shortage.

Through its SEG Positive Change Round Up campaign, the Jacksonville, Fla.-based retailer is also looking to provide support to people in need.

Beginning July 24, shoppers throughout the Southeast can donate to the campaign by rounding up their grocery bill to the nearest dollar when checking out.

“At Southeastern Grocers, we are working diligently to make a difference in the communities we serve and we are committed to protecting the health and safety of our associates, customers and neighbors as the country continues to navigate the effects of COVID-19,” Anthony Hucker, president and CEO of Southeastern Grocers, said. “While the nation’s shortage of coins is unexpected, we see this as another opportunity to once again help our neighbors in need and grow stronger together.”

The campaign will feature several different charitable partners throughout several weeks. From July 24 to Aug. 4, the campaign will donate cents collected to Feeding America.

From Aug. 5 to Aug. 25, the campaign will support the American Heart Association’s Life Is Why We Give fundraiser.

The time frame from Aug. 26 to Sept. 29 will support the Feeding America for Hunger Action Month.

Last, but certainly not least, the weeks from Sept. 30 to Nov. 3, those in Florida, Georgia and the Carolinas will be donating funds to the American Red Cross’ Disaster Relief. While Winn-Dixie shoppers in Alabama and Mississippi will be aiding the American Cancer Society’s Making Strides Against Breast Cancer initiative.