Southeastern Grocers, Coca-Cola launch meal donation program
Southeastern Grocers is looking to help families in need of a meal through a new campaign.
In partnership with its SEG Gives Foundation and Coca-Cola, the Jacksonville, Fla.-based company is rolling out its Share a Meal program.
Aimed at providing customers with the seamless opportunity of sharing a meal with families in need, shoppers are able to participate by purchasing a participating meal at its stores.
To kick off the partnership and program, the SEG Gives Foundation will be donating more than $100,000 to Feeding American through its network of member food banks.
“At Southeastern Grocers, we are committed to making a difference in the communities we serve. We are honored to partner with Coca-Cola on the Share a Meal program to aid Feeding America in the ongoing fight against hunger,” Anthony Hucker, President and CEO of Southeastern Grocers, said. “Our customers will now proudly be able to have a meal donated on their behalf with each participating purchase. We are stronger together, and we appreciate our customers who help us spread kindness throughout our communities.”
Running through Dec. 31, shoppers are able to purchase a Share a Meal combo at the deli department of its banners — Bi-Lo, Fresco y Más, Harveys Supermarket and Winn-Dixie.
Through the purchase of participating deli items and participating Coca-Cola products, $.10 or one meal will be donated to Feeding America food banks throughout the company’s seven-state footprint.
“Our partnership with Southeastern Grocers and Feeding America demonstrates Coca-Cola’s commitment to act on our purpose to make a difference while supporting our valued customers,” Pam Stewart, Coca-Cola senior vice president of national retail sales, said. “Through the Share a Meal program, we are working together to help fight food insecurity, which is especially critical in communities disproportionately impacted by COVID-19.”