Southeastern Grocers continues Folds of Honor donation program

Southeastern Grocers is launching a six-week community donation program that will benefit Folds of Honor.

Through its SEG Gives Foundation, the Jacksonville, Fla.-based retailer will kick off the program with a pledge to donate $100,000 to the organization, which provides educational scholarships to the spouses and children of America’s fallen and disabled service members.

“At Southeastern Grocers, we are dedicated to lifting up our communities when they need us the most,” Anthony Hucker, president and CEO of Southeastern Grocers, said. “While our country stands strong in the face of this unprecedented pandemic, we firmly believe we must also remember to honor those who bravely fought on the front line for our freedom. We are proud to stand with Folds of Honor in support of those who have paid the ultimate sacrifice and their loved ones.”

Until the Fourth of July, shoppers at Bi-Lo, Fresco y Más, Harveys Supermarket and Winn-Dixie can round up their total grocery bill to the nearest dollar at checkout to donate.

“While our country is battling an unusual enemy, we are proud of our patriotic partners at Southeastern Grocers who remain committed to honoring our servicemen and servicewomen,” Lt. Col. Dan Rooney, CEO and founder of Folds of Honor, said. “We greatly value our partnership with Southeastern Grocers, and we know the compassion and generosity their customers and associates have shown and continue to show will help strengthen our communities with educational opportunities for our military families.”

In addition to the donations, Southeastern Grocers also will share a virtual concert series throughout the six-week community program in partnership with Folds of Honor.

The company will match donations made to the organization during the virtual concerts, which will be shared on its banners Facebook pages, and match donations made online up to $100,000.

Coca-Cola also pledged to donate $50,000 in support of the retailer’s continued partnership with Folds of Honor, the company said.