Customers who shop at any of the company’s stores will be able to help those impacted by the severe weather by donating a monetary amount of their choice at checkout.
Funds raised will be given directly to the American Red Cross’ Disaster Relief program, which helps families and individuals who are recovering from natural disasters by providing food, shelter, counseling and any other additional help where needed most, the company said.
“At Southeastern Grocers, we believe it is our responsibility to lift up and support our neighbors and associates as they begin to rebuild their lives after this devastating storm,” Anthony Hucker, President and CEO of Southeastern Grocers, said. “The road to recovery will be long and challenging, but as we saw with Hurricane Katrina 16 years ago, we know the people and communities of Louisiana and along the Gulf Coast are strong and resilient. Together, we will emerge from Hurricane Ida’s destruction stronger than ever.”
Prior to launching this campaign, Southeastern Grocers, through its SEG Gives Foundation donated $250,000 to the Red Cross ahead of hurricane season, and through various donation efforts at all of its banners has raised more than $11 million to support the organization’s disaster relief efforts over the last five decades, the company said.