Southeastern Grocers’ latest donation program to help Hurricane Ida recovery efforts

a group of people posing for the camera

Southeastern Grocers is looking to help those in Louisiana and the Gulf Coast who are currently recovering from the effects of Hurricane Ida.

The Jacksonville, Fla.-based company, which is parent to the Fresco y Más, Harveys Supermarket and Winn-Dixie banners, announced the launch of a community donation program at all of its locations.

[Read More: Southeastern Grocers donates $350K to local schools]

Customers who shop at any of the company’s stores will be able to help those impacted by the severe weather by donating a monetary amount of their choice at checkout.  

Funds raised will be given directly to the American Red Cross’ Disaster Relief program, which helps families and individuals who are recovering from natural disasters by providing food, shelter, counseling and any other additional help where needed most, the company said.

[Read More: Southeastern Grocers, Bonum Health announce telemedicine partnership]

“At Southeastern Grocers, we believe it is our responsibility to lift up and support our neighbors and associates as they begin to rebuild their lives after this devastating storm,” Anthony Hucker, President and CEO of Southeastern Grocers, said. “The road to recovery will be long and challenging, but as we saw with Hurricane Katrina 16 years ago, we know the people and communities of Louisiana and along the Gulf Coast are strong and resilient. Together, we will emerge from Hurricane Ida’s destruction stronger than ever.”

Prior to launching this campaign, Southeastern Grocers, through its SEG Gives Foundation donated $250,000 to the Red Cross ahead of hurricane season, and through various donation efforts at all of its banners has raised more than $11 million to support the organization’s disaster relief efforts over the last five decades, the company said.