Steve Madden intros Rose Goldie Eau de Parfum

Fashion brand Steve Madden is launching a new floral-amber fragrance designed to capture the spirit of modern glamour and self-expression. 

The Rose Goldie Eau de Parfum opens with notes of Italian bergamot, neroli and red currant. The heart of the fragrance contains tuberose, gardenia and pink peony. It dries down into a warm base of amber, white moss and sugared musks, the brand shared. 

"For the second iteration of Goldie, my vision was to infuse a sparkling rose hue into the fragrance," said Christine Hassan, perfumer at Givaudan. "To achieve this effect, I crafted a blend of vibrant bergamot, luscious red currant, and delicate pink peony. This radiant core is layered over a luxurious floral bouquet and grounded in warm amber and sugared musks—creating a modern addiction. A true pink heart of gold."

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The perfume comes in a heart-shaped bottle, is finished with a high-shine rose gold detailing and paired with a matte white outer carton and custom rose gold foil embellishments. 

"Goldie's name means a lot to me, and with Rose Goldie, we've taken that sweet, feminine spirit and added a little edge." Said Steve Madden, founder, creative and design chief. 

Rose Goldie is available for purchase at Steve Madden stores and online, as well as at Amazon, Macys.com and select retailers nationwide. 

"Rose Goldie was created for the girl who lights up every room," said Lori Singer, president of Parlux Ltd. "It's bold, glamorous, and easy to wear—designed for beauty lovers who want a fragrance that feels like an extension of their style."