Supergoop! teams up with Liza Koshy on ‘Feel Super’ campaign
Supergoop! is highlighting the importance of SPF year-round with a new campaign starring actress Liza Koshy.
Titled “Feel Super,” the initiative highlights several of its most popular products, including Glowscreen, Unseen Sunscreen and Play.
"I'm a Supergoop! girl to my core, and the more time I spent using the formulas, the more I realized how confident the products made me feel—and that became a feeling I wanted everyone to experience," said Koshy. "What I loved most about this campaign is that it wasn't just about sunscreen—it was about a mindset. Supergoop! is on a mission to help people feel good and protected in their skin every day, and they do it in a way that's entertaining, informative, and genuine. It felt like such a natural fit because it mirrors how I try to show up in the world—with joy, with intention, and with a little SPF, of course."
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In the campaign, Koshy takes on the role of Supergoop!’s chief super officer and pitches super product concepts to her fellow employees that focus on how to incorporate SPF into daily routines.
"We know that finding an SPF that feels right can be a challenge, which is why our community loves our products—they completely transform the sunscreen experience," said Lisa Sequino, CEO and board member of Supergoop!. "Partnering with Liza Koshy captures the bold, playful energy that Supergoop! is known for and amplifies our mission to help everyone Feel Super, both physically and emotionally, every single day. She brings that same confidence and joy that we hope to inspire in every person who uses our products."
Supergoop! products are available at Sephora, Ulta Beauty, Supergoop.com, and select retailers nationwide.
