Throne Sport Coffee unveils Premium Charged Lattes
Throne Sport Coffee is debuting new Premium Charged Lattes beverage line that it says delivers a combination of natural caffeine, protein, B-vitamins, electrolytes and BCAAs.
Designed to outperform the sugar-loaded “coffee milkshakes” that have long dominated the RTD coffee landscape, Throne Sport Coffee’s new line packs everything active adults and athletes need to get going and keep going, with 40% fewer calories and 40% less sugar than the leading bottled coffee, the company said.
Each 11-oz. can contains 150mg of natural caffeine, 10g of protein from ultra-filtered, lactose-free milk to support muscle recovery, plus 100% daily value of vitamins B2, B3, B6, and B12 and more as part of Throne Sport Coffee’s proprietary “Coffee Plus+” formula.
"With no artificial sweeteners or artificial flavors and a taste profile that blows away traditional RTD coffees, these lattes are performance-ready and flavor-packed," the company noted.
The flavors include Mocha Java, French Vanilla, Salted Caramel and Coffee Latte.
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Created by beverage industry veteran Michael Fedele in partnership with pro football superstar quarterback Patrick Mahomes, Throne Sport Coffee was born out of a simple but unmet need: a ready-to-drink coffee that supports—not sabotages—a healthy, active lifestyle, the company said.
"While the top RTD coffee drink on shelves delivers an average of 290 calories and 46g of sugar, Throne Sport Coffee’s Premium Charged Lattes change the game, offering a clean, better-for-you alternative made for activity, performance and focus… not midday crashes," the company said.
“Our goal was to rethink ready-to-drink coffee from the ground up,” said Michael Fedele, founder of Throne Sport Coffee. “Most of what’s out there today is just dessert in disguise. We built Throne Sport Coffee for people who expect more from what they put in their body—more function, more intention, and no compromises. Whether you’re powering through a workout or a 12-hour shift, this is coffee that works as hard as you do.”
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Backed by NSF Certified for Sport certification, every can meets the highest standards for quality and safety—trusted by professional athletes, fitness enthusiasts, and health-conscious consumers alike, the company noted.
Throne Sport Coffee Premium Charged Lattes will be available starting June 2025 at Casey’s, QuikTrip, Hy-Vee, Hy-Vee Fast & Fresh, United SuperMarkets and online at www.sportcoffee.com, with a suggested retail price of $3.99. Consumers can purchase 12-packs (single flavor) or a 4-count variety pack.