Ulta Beauty’s one-day immersive experience brings together more than 1K fans
On April 26, Ulta Beauty held its one-day immersive experience for beauty lovers, industry insiders and brands.
Dubbed Ulta Beauty World, the event offered attendees access to a mix of category leaders and innovators in the beauty space, the company shared.
More than 100 brands were on-site, including Milk Makeup, e.l.f. Cosmetics and Cécred, among others.
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Meet-and-greets with brand founders were held, as well as a Glam Gateway on arrival, which featured experiences that included a Hat Bar, Charmed Counter, DJ Booth and an array of refreshments and treats.
“Ulta Beauty World will allow us to deepen our connection with beauty enthusiasts, providing an in-person touchpoint to our beloved brands, experts, and latest innovations," said Kelly Mahoney, chief marketing officer at Ulta Beauty. "We're opening up exclusive access for guests to peek behind the curtain and step into our world to truly discover the best in beauty." "We will continue to fuel brand affinity and drive ongoing engagement, ensuring Ulta Beauty remains at the forefront of the beauty conversation," Mahoney added. "We're proud to showcase our commitment to serving as the premier beauty retailer and discovery playground for beauty lovers nationwide."
In addition, content creator Mikayla Nogueira served as the official Ulta Beauty World host, and more than 70 influencers across the beauty and lifestyle space made appearances at the event.
Lastly, live beauty demos and tutorials were held by Ulta Beauty Pro team members and swag bags featured more than $1,000 worth of must-have products.
