Vera Wang’s Love fragrance inspired by Queen of the Night

Vera Wang’s fragrance portfolio is expanding with the launch of Love. 

Inspired by Queen of the Night, a bloom that appears only after dark, the scent contains notes of floral fragrances, vanilla, amber woods, jasmine sambac and mandarin. 

“I’m thrilled to share Vera Wang Love with the world,” said Vera Wang. “The Queen of the Night flower has always fascinated me with its rare, radiant beauty. This fragrance captures that same magical essence—bold yet refined, mysterious yet inviting. It embodies my vision of romanticism with a modern edge.”

Packaged in a bottle that is diamond ring-inspired, it pays homage to commitment and love in all of its forms, per the brand. 

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“We at Coty are proud to expand Vera Wang into the luxury fragrance space with this innovative launch,” said Coty chief brands officer, consumer beauty, Stefano Curti. “Vera Wang Love combines high-concentration oils with unexpected ingredients for a long-lasting, uniquely unforgettable scent. It’s a beautiful expression of the romance and sophistication that define the Vera Wang brand.”

Consumers can find Vera Wang Love available for purchase at Ulta Beauty stores and Ulta.com beginning May 18 in a 1-oz. bottle for $65 and 1.6-oz. size for $85. 

“Our guests are highly engaged with the fragrance category and use scent to relive life’s memorable moments,” said Linda Suliafu, vice president of merchandising, Ulta Beauty. “Vera Wang Love captures those special feelings all year-round. With its addictive florals, warm amber, and fresh fruit notes, it’s a celebration of joy, empowerment and most importantly, self-love and expression. We look forward to welcoming new and loyal fragrance lovers to discover Vera Wang LOVE exclusively at Ulta Beauty—and to fall in love with the beautiful and innovative, one-of-a-kind bottle design.”