Walgreens unveils Men’s Zone
Walgreens is rolling out a "Men's Zone" in nearly 8,000 stores across the country—a dedicated space featuring an assortment of trendy and new men's grooming and skincare products.
According to the retailer, the Men's Zone reflects its efforts to align its in-store offerings with shifting shopper behavior, especially as male consumers increasingly incorporate self-care into their wellness routines.
The company also pointed out the following statistics: the global male grooming market is estimated to be worth $115 billion by 2028, up from nearly $80 billion in 2022; from 2022 to 2024, the number of U.S. men using facial skin care rose 68%.
The expanded men’s care assortment includes new products, with brands like Harry’s, Dr. Squatch and Mando.
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Walgreens provided the following sponsored content highlighting some of the new products featured in the Men's Zone:
- Harry's Body Wash Wildlands — Sandalwood & Cypress lathers richly and cleans deeply, without feeling harsh on skin. The serene scent of Wildlands includes captivating notes of eucalyptus, cypress and white birch.
- Cremo Body Wash, Italian Bergamot provides moisturizing and fragrant lather. This perfectly balanced, premium formula helps clean and thoroughly moisturize.
- For a great-smelling body wash, Thick Body Wash Bourbon — Oak Barrels + Aged Spirits, provides a higher viscosity and unique fragrance, per Walgreens.
- Dr. Squatch Deodorant Coconut Castaway is a natural men's deodorant. Dr. Squatch's "Odor-Squatching" system contains powerful natural deodorizers like charcoal powder to block odor, postbiotics for microbiome support and arrowroot powder to absorb moisture.
- Every Man Jack Aluminum Free Deodorant Cedarwood is made with no aluminum or other harsh chemicals. This deodorant uses many naturally derived ingredients like lichen and cotton to help fight odor-causing bacteria and absorb moisture.
- Harry's Extra Strength Antiperspirant, Wildlands, clinical strength, 72-hour sweat and odor protection, is formulated with dual-odor blocking technology that simultaneously neutralizes and blocks odor, while still being suitable for sensitive skin types.
- Dr. Squatch Bar Soap, Wood Barrel Bourbon is fortified with Birch Bark and Pumice Powder. This bar soap has a medium-intensity scrub that's gentle but thorough.
- Three times larger than common bar soaps and made with natural oils, Duke Cannon Bar Soap Bourbon smells like the crisp water of a lake up north. Duke Cannon Supply Company donates a portion of the proceeds to veterans' causes.