Walmart Vision releases 2 new products
Walmart is introducing Nuance Audio Glasses and eureka! daily contact lenses for astigmatism, while also expanding its virtual assortment.
“These launches represent where retail vision is headed: seamlessly blending style, tech and affordability,” said David Reitnauer, vice president of health and wellness at Walmart. “We’re proud to bring customers cutting edge solutions that feel both futuristic and totally practical.”
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Walmart said Nuance Audio Glasses combine prescription-ready eyewear with an invisible, open-ear hearing solution for perceived mild to moderate hearing loss. Unlike traditional hearing aids, Nuance Audio glasses offer an all-in-one solution that eliminates the need for separate devices, integrating hearing enhancement into a lightweight, stylish frame. This innovation blends audio engineering, smart eyewear design, and user-friendly technology to deliver a wearable tech innovation that fits your life, the retailer said.
The glasses are available at nearly 1,500 Walmart Vision Centers for $1,100 and can be purchased using vision insurance or HSA/FSA funds.
“This isn’t just about seeing better, it’s about living better,” Reitnauer said. “We’re seeing incredible interest from customers who want sleek, wearable tech that works for everyday life.”
Joining Walmart’s exclusive brand portfolio, eureka! daily contact lenses for astigmatism are now available to order in stores and online for $69.86, approximately 20% less than the average national brand. Eureka! first launched in 2020 and has quickly become a fan favorite, now ranking as the No. 2 most-popular daily contact lens in Walmart Vision Centers, the company said.
Whether customers are searching for affordable contacts online or a better fit for astigmatism, eureka! offers a clear solution backed by clinical performance and comfort.
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Since the launch of Optical Virtual Try-On in 2024, Walmart has grown the number of virtual frames customers can try on to nearly 1,000. By the end of May 2025, that number will grow to more than 1,700. Unlike other platforms, Walmart uses 3D data and advanced algorithms to create a digital twin of eyewear frames, resulting in a more realistic, virtual try-on experience, Walmart said.
Customers can virtually "try on" frames and purchase prescription eyewear online through the Walmart app or directly on Walmart.com. "We know that helping customers better visualize how products will look in real life not only saves them time but also gives them confidence that the items they need are going to work for them and their lives," the company said.
"From prescription glasses with audio to affordable daily contacts and an ever-expanding assortment of virtual try-on frame options, Walmart Vision Centers are redefining what people can expect from their neighborhood optical store. Backed by over 9,500 opticians and more than 200 associate optometrists, our teams help customers feel confident in their vision—and their choices," Walmart said.
“From our local teams to our national footprint, everything we do is about making vision care better for real people,” Reitnauer said. “That means tech-forward products, accessible pricing and people-first service.”