White Papers

White Papers

  • Hispanic Healthcare Journey: The OTC path to purchase

    Winning with U.S. Hispanics is your solution to accelerating sales growth. Univision partnered with Nielsen to study the Hispanic Healthcare Journey and uncover differences and similarities between Hispanic and non-Hispanic attitudes and behaviors.
  • CX Best Practices: Retail Pharmacy Vaccine Rollout Success

    For millions in the U.S., community pharmacies are the face of neighborhood healthcare. And in the upcoming months these organizations will be at the forefront of the nearly 330 million people seeking vaccinations and related services.
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  • Consumer Research: Decision in the Age of COVID-19

    To the surprise of very few, nearly half of consumers surveyed in late April said that they have changed the way they obtain their prescription medications as a result of the COVID-19 pandemic.
  • Preventing harm: Linking the right patient with the right record and prescription

    Pharmacies need to be able to accurately link patient records and prescription profiles to prevent potentially fatal, wrong-patient errors: As anyone who works in a pharmacy can tell you, there are many opportunities for mistakes to happen.
  • Rx case study: How real-time prescriber verification minimizes risk, increases efficiency

    More than 5 billion retail prescription drugs were filled at U.S. pharmacies in 2016, according to Henry J. Kaiser Family Foundation research. These transactions included a growing number of invalid and illegal orders.<br />
  • Keep Your Workforce Competitive

    <br /><br />The digital era has transformed the way work is done—and the way employees learn. Yet traditional methods of learning and development (L&amp;D) have lagged behind.
  • Q & ACA

    As the massive changes wrought by the Affordable Care Act reach a crescendo in early 2014, who are Americans turning to for help navigating the complexities of a health system in transformation?
  • Prescription Discount Cards and the Insured Patient

    While many think prescription discount cards serve the needs of consumers without prescription drug coverage, the reality is that an increasing number of insured individuals are now using them as well.<br />
  • OTC Study: Social media impacts consumer purchases

    Only 18% of Americans were very likely or completely likely to post their latest ailment on social media, but for those who did post, 40% of their friends were quick to make an over-the-counter recommendation, according to a survey conducted in July by Field Agent on behalf of Drug Store News.<br />
  • The Value of Physicians in the OTC Marketplace

    For millions, over-the-counter (OTC) medicines are accessible, proven and effective forms of treatment, acting as first-lines of defense in combating a variety of ailments and/or nutritional deficiencies.
  • White Paper: OptiFreight® Logistics drives value, reduces costs

    Armed with 16 years of experience and experts who are uniquely familiar with the nuances of inbound and outbound shipping in this continually evolving healthcare environment, OptiFreight® Logistics manages millions of shipments for healthcare customers every year.<br />
  • VMS: Efficiency and information drive sales

    Consumers buy diet, vitamin and sports nutrition products for a variety of reasons.
  • Vitamins, Minerals & Supplements: The Role of the Physician

    Sales of vitamins, minerals and supplements (VMS) have been steadily increasing since 2008, making the category by far the largest in the OTC (over-the-counter) healthcare market.
  • Retail health care & wellness

    In the past several years, retailers have been moving toward a business model geared toward health and wellness services that include and go beyond pharmacy to retail clinics and such other consumer-facing initiatives as health and wellness programs.This shift is the result of a convergence of diff
  • Exclusive consumer insights: Shopping for vitamins and supplements

    The $2 billion-plus dietary supplement category is a big business and a major driver of traffic to retail pharmacy.DSNpartnered with Field Agent — which provides business information and consumer insights by leveraging traditional methodologies and new, cutting-edge crowd-sourcing and mobile techno
  • Mobile Technology & Medication Adherence

    Why pharmacy needs to go mobile — today<br />Today’s pharmacy is so unlike that of past generations that it might as well be an entirely new profession.
  • Special Report: Cough-cold shoppers are basket-fillers

    While such natural and homeopathic remedies as essential oils, tea and Grandma’s chicken soup are becoming more prevalent for preventing and treating colds among healthy-minded consumers, OTC medication is still a key component in their cough-cold arsenal, and sales of OTC cold remedies often drive
  • Cough, Cold and Flu Report 2015: How shoppers are purchasing cough-cold products

    Immunity boosters and hand sanitizer are on most back-to-school shopping lists as consumers prepare their families for the inevitable sniffles, sneezes and coughs associated with the cold and flu season.
  • In-Home Shopper Marketing Network

    Free Research for Walgreens Suppliers<br />Get the latest information on their new In-Home Shopper Marketing strategy!<br />Walgreens has introduced a new Supplier Advertising network<br />that targets and reaches affluent shopper households around each store.<br /><br />Its new In-Home Shopper Marketin
  • Retail health care & wellness

    In the past several years, retailers have been moving toward a business model geared toward health and wellness services that include and go beyond pharmacy to retail clinics and such other consumer-facing initiatives as health and wellness programs.This shift is the result of a convergence of diff
  • Sleep Study 2015: How shoppers are purchasing OTC sleep aids

    As many as 39% of Americans feel restless when they sleep at least once or twice every week, and 27.5% feel restless at least three or four nights each week, according to a survey conducted in May by Field Agent on behalf of Drug Store News.
  • Six ways to improve health care operations with business rules management

    Thank you for your interest in the "6 Ways to Improve Health Care Operations with Business Rules Management" white paper.