Wonderskin secures $50M minority investment
Wonderskin, the brand known best for its TikTok viral peel-off Blading Lip Stain Masque, has secured a $50 million minority investment in its Series A funding round.
The investment was led by Insight Partners, a venture capital and private equity firm known for such companies as Shopify, Quince, Prose and The Farmer’s Dog, among others.
“Welcoming one of the most iconic firms in growth equity to join us on this journey speaks to the strength of our innovation, our team, and our vision,” said Michael Malinsky, co-founder and CEO of Wonderskin. “The resources, expertise, and strategic guidance Insight brings will help us forge the next-generation beauty company.”
[Related: L’Oréal utilizing AI to elevate SkinCeuticals’ e-commerce platform]
By securing this investment, Wonderskin will be able to accelerate its retail expansion and product innovation.
“We believe Wonderskin is reshaping the beauty landscape with patented innovation, bold product design, and a deep connection to today’s consumer,” said Rebecca Liu-Doyle, managing director at Insight Partners. “Their ability to fuse science, creativity and cultural relevance is rare—and we’re excited to support them as they build the next iconic beauty brand.”
Known best for its Wonder Blading Lip Stain Masque, a peel-off lip color, the brand’s portfolio contains long-wear, multi-use innovations, that utilize proprietary science with real-world results, the brand shared.
