Always Discreet, Taraji P. Henson tackle unaddressed perimenopause symptoms

Procter & Gamble’s Always Discreet brand, which focuses on bladder leak protection, is working to empower women to live their lives to the fullest. 

To spread word of this mission, the brand is partnering with Oscar-nominated actress Taraji P. Henson on a campaign that brings awareness to perimenopause and the unaddressed common experience of bladder leaks. 

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“For many women, major life stages such as puberty, first periods and motherhood are surrounded with conversation," said Balaka Niyazee, senior vice president of P&G Feminine Care North America. "Yet when it comes to perimenopause, this knowledge exchange is limited. Women are left unprepared for typical physical changes—this is especially true when it comes to bladder leaks, which is a common experience that 1 in 2 women over the age of 18 will experience in their lifetime.”

As part of the campaign, Always Discreet is rolling out the “I Wish I Knew” video series, which brings Henson and a group of women together to discuss their perimenopausal experiences. 

“I vividly remember my journey with perimenopause. I didn’t know what was happening to me,” said Taraji P. Henson. “I did not experience bladder leaks, but I was experiencing a lot of other symptoms. We don’t talk enough about how women’s bodies continue to change and it leaves us confused, frustrated, and feeling alone. I’m passionate about women living confidently and feeling empowered which is why I’m proud to partner with Always Discreet.”

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 With “I Wish I Knew,” Always Discreet encourages women everywhere to join in the conversation, seek answers to their questions and find protection that meets their unique needs, the company said.