Bushbalm’s product assortment goes nationwide at Ulta Beauty

Bushbalm’s retail presence within Ulta Beauty is growing. 

The brand recently announced its expansion to all of the beauty retailer’s locations, as well as its addition to 800 Wellness Shop placements. 

In addition to broadening its store footprint, Bushbalm also is debuting two new products—Roller Rescue Soothing Serum and the Hydrogel Vajacial Mask. 

The Roller Rescue Soothing Serum comes with a stainless steel applicator and is a chemical exfoliant that targets ingrown and bumps, the brand shared. The product is formulated with active ingredients that include AHA/BHAs. 

“Based on our annual survey of over 1,700 customers it’s become abundantly clear we need better skincare products for hair removal. Based on this survey 94% of our customers have had their confidence impacted by razor burn or ingrown hairs. By getting these products to the masses at Ulta Beauty we believe we can truly help that stat,” said David Gaylord, Bushbalm CEO. 

[Read more: Being Frenshe focuses on self-care with Palo Santo Sage collection]

The Vajacial Mask works to help relieve redness and soothe the bikini area. Also containing active ingredients, it is formulated with hyaluronic acid and aloe vera, the brand said. 

“With the rise of intimate wellness, Ulta “want[s] to be a part of the destigmatization of the
conversation around intimate wellness” according to Penny Coy, vice president for skincare, sun care, fragrance and bath at Ulta Beauty. 

Bushbalm’s Roller Rescue Soothing Serum retails for $19 and the Hydrogel Vajaical Mask can be purchased for $10.