DSNTV: Surescripts’ Marcus on e-prescribing’s role in advancing pharmacy
While on the show floor at the National Association of Chain Drug Stores Total Store Expo, Drug Store News spoke to Melanie Marcus, chief marketing officer at Surescripts. She discussed how electronic prescribing can remove administrative hurdles for pharmacists to spend more time counseling patients, as well as industry challenges and the developing role of the pharmacy and the need for seamless, accurate electronic prescriptions within it.
“Ideally when the pharmacist receives and electronic prescription, that's the end of the administrative work required to fill that prescription," Marcus said. "The pharmacist simply fills the prescription and spends their time coaching the patient. And if something comes through without a completed authorization or at an unaffordable cost for the patient, the pharmacist has the tools that he or she needs to help the patient — and even the prescriber — figure out the process right there.”
Watch the full video above.
“Ideally when the pharmacist receives and electronic prescription, that's the end of the administrative work required to fill that prescription," Marcus said. "The pharmacist simply fills the prescription and spends their time coaching the patient. And if something comes through without a completed authorization or at an unaffordable cost for the patient, the pharmacist has the tools that he or she needs to help the patient — and even the prescriber — figure out the process right there.”
Watch the full video above.