Vital Proteins’ ‘For Everybody with a Body’ campaign highlights daily collagen use

Vital Proteins has a new iteration of its “For Everybody with a Body” campaign, which spotlights the daily use of collagen for adults of all ages, backgrounds and abilities. 

With this new version of the initiative, the brand is taking a real-life approach to portraying the benefits of collagen supplementation by showcasing individuals partaking in ordinary and extraordinary activities to underscore its commitment to helping individuals feel, look and move their best. 

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“We were pleased with the positive lifts in brand and category awareness among consumers in response to last year’s ‘For Everybody with a Body’ campaign and saw an opportunity to continue what we started," said Jill Abbott, general manager at Vital Proteins. "Whether you’re new to Vital Proteins or a current user, we want people to recognize the benefits that can come from using collagen peptides in everyday life. Transparency has always been a north star for our business, which is why our latest campaign push portrays how daily collagen use can help people get more out of life.” 

The campaign will be supported with various omnichannel efforts, including television, streaming, online video, audio, social media, influencer content, PR support and retail media.