News Briefs

Wheaties is doubling down on protein with the launch of its newest cereal—Wheaties Protein. 

The cereal features 20 g of protein per serving and is available in maple almond and honey pecan flavors. 

“Wheaties has honored world class athletes on our iconic orange boxes for more than 100 years and we are introducing Wheaties Protein to serve today’s modern athletes who are striving to be better everyday” said Nicole Ayers, business unit director for Wheaties. “We know people are looking for a boost of protein in the morning to help reach their goals and Wheaties Protein provides over 20 grams of protein in a delicious bowl of cereal that people can easily enjoy as part of their morning routine.”

Wheaties Protein will first roll out to select Walmart stores and then broaden its distribution to retailers nationwide throughout the spring season. Additionally, the cereal will retail for $8.99 per box. 

Farouk Systems, in partnership with LG H&H, announced that the LG Chi Color Master Factory has secured a patent from the United States and Trademark Office. 

The LG Chi Color Master Factory works to streamline color customization by integrating digital precision to eradicate guesswork and ensuring accurate color formulations with every use, the company said. 

"We are honored to receive this patent for our LG CHI Color Master Factory," said Dr. Farouk Shami, Chairman, and Founder of Farouk Systems, Inc. "This acknowledgment underscores our dedication to pushing the boundaries of technology and delivering exceptional solutions to our professional customer base. With the LG CHI Color Master Factory, we are revolutionizing the beauty industry by combining advanced American technology with cutting-edge innovation."

The patented technology utilized in the tool includes an array of senors, algorithms and quality control measures by regulating such variables as pigment concentration, temperature, and curing time, the company said.  

Totino’s is stepping into the breakfast category with the launch of its Breakfast Snack Bites. 

The Breakfast Snack Bites comes in three flavors—Pork Shoulder Bacon & Cheese Scramble, Sausage & Cheese Scramble and Cheesy Chorizo Scramble. 

Currently, the frozen breakfast food is available at select grocery stores with expanded availability to Kroger and Walmart occurring in the summer. 

Lanolips’ Original 101 Ointment is adding a hint of sweetness to its lip care products. 

The brand announced the launch of two new balms—Raspberry Shortcake and Glazed Donut—which feature Aussie lanolin, an alternative to petroleum-based balms. 

The ointments are made with lanolin, as well as vitamin E. The Glazed Donut 101 Ointment features a sugar glazed scent, while the Raspberry Shortcake 101 Ointment contains notes of raspberries with shortcake. 

Retailing for $13.50 each, Lanolips’ new 101 Ointments are available for purchase at Ulta Beauty stores and online.

Murad is looking to help consumers elevate their skincare regimens with new supplements aimed at improved hydration and stress levels. 

The Stress Less supplements contain a blend of ingredients that support hydration levels necessary for healthy skin, the brand stated. 

Ingredients in the supplements include hyaluronic acid, clinical-grade adaptogenic ashwagandha and L-theanine. 

Murad’s Stress Less supplements retail for $30 and are available for purchase online. 

Kenvue shared that its near-term greenhouse gas emissions reduction targets have been validated by the Science Based Targets initiative.

SBTi has validated Kenvue’s near-term targets as in-line with the urgent actions needed to limit the global temperature rise to 1.5°C:

Kenvue said it commits to reduce absolute Scope 1 and 2 GHG emissions 42% by 2030 from a 2020 base year.

Kenvue also commits that 75% of its suppliers by emissions covering purchased goods and services and upstream transportation and distribution will have science-based targets by 2028.

“We recognize the increasingly detrimental impact climate change is having on people and ecosystems around the world. As a company dedicated to a healthy future, we are setting ambitious science-based emissions reduction targets and action plans to decarbonize our products, operations and value chain,” said Pamela Gill-Alabaster, global head of ESG & sustainability at Kenvue. “We are proud that the SBTi has validated our climate targets so early in our new company’s journey, and this important milestone signals our intent to create a positive change and make meaningful progress in support of our Healthy Lives Mission.”

These validated near-term targets and the Kenvue commitment to set long-term net zero emissions targets informed by the SBTi Net Zero Standard support Kenvue’s Healthy Lives Mission, the company’s environmental, social and governance strategy. With the understanding that human health is inseparably linked to environmental health, the Company’s Healthy Lives Mission aims to advance the well-being of both people and planet and sets goals and commitments to help drive impact.