3M’s Nexcare brand is rolling out a new bandage line meant to offer a pain-free removal process. Nexcare Duo uses a silicone adhesive to allow for lasting hold while also making it easy to take off.
The company noted that a survey it commissioned from Atomik Research in March found that painful bandage removal plays a factor in how people care for minor injuries at home. Roughly 1 in 3 respondents said they avoid wearing bandages to forego the pain of removing them, and more than half of parents surveyed said they are willing to leave a child’s bandage on longer than necessary because of the child’s fear of removal.
“Painful bandage removals have been the norm for far too long,” said Peter Berens, Nexcare global brand leader. “Consumers around the world create all kinds of workarounds and tricks to avoid an unpleasant bandage removal experience. Our all-new Nexcare Duo product introduces bandages as they should be — secure, flexible, and as easy to remove as they are to apply.”
The silicone adhesive was developed by 3M’s science and medical technology experts to offer 360-degree wound protection and nonslip hold in a bandage that also features flexible, water-resistant fabric that holds up to handwashing.
Nexcare Duo launched with an ad campaign in early April, with plans for spots to appear on Discovery Digital and NBC affiliate stations during the 2021 Olympics, largely July 23 through Aug. 8, including the opening and closing ceremonies.
The Nexcare Duo bandages are offered in a 20-count box of assorted bandages, a “ready for anything” 40-count pack of assorted bandage, an eight-count box of knee and elbow bandages, and an assorted 100-count box. They retail for between $5 and $10 at Target, Walgreens, CVS Pharmacy and drug stores nationwide, as well as on Amazon.com.