White Papers

White Papers

  • Special Report: Cough-cold shoppers are basket-fillers

    While such natural and homeopathic remedies as essential oils, tea and Grandma’s chicken soup are becoming more prevalent for preventing and treating colds among healthy-minded consumers, OTC medication is still a key component in their cough-cold arsenal, and sales of OTC cold remedies often drive
  • Consumer Research: Decision in the Age of COVID-19

    To the surprise of very few, nearly half of consumers surveyed in late April said that they have changed the way they obtain their prescription medications as a result of the COVID-19 pandemic. This exclusive survey tracks how consumers are shopping for Rx and OTC products during the crisis.  
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