More than 5 billion retail prescription drugs were filled at U.S. pharmacies in 2016, according to Henry J. Kaiser Family Foundation research. These transactions included a growing number of invalid and illegal orders.
To the surprise of very few, nearly half of consumers surveyed in late April said that they have changed the way they obtain their prescription medications as a result of the COVID-19 pandemic. This exclusive survey tracks how consumers are shopping for Rx and OTC products during the crisis.
While such natural and homeopathic remedies as essential oils, tea and Grandma’s chicken soup are becoming more prevalent for preventing and treating colds among healthy-minded consumers, OTC medication is still a key component in their cough-cold arsenal, and sales of OTC cold remedies often drive
Winning with U.S. Hispanics is your solution to accelerating sales growth. Univision partnered with Nielsen to study the Hispanic Healthcare Journey and uncover differences and similarities between Hispanic and non-Hispanic attitudes and behaviors.