HEALTH

Alka-Seltzer joins forces with T-Pain to debut Hangover Relief
The Alka-Seltzer brand released a remixed version of its iconic “Plop Plop, Fizz Fizz” jingle — mixed, produced and recorded by rapper, musician and cocktail enthusiast T-Pain.
HRG’s Future 50: Standout products hitting store shelves in 2022
Take a look at the 50 products that set themselves apart at the shelf in 2021.

Vitafusion partners with Tiffany Haddish to launch 2-in-1 immune, beauty gummies
The brand is launching its new Multi + Immune Support and Multi + Beauty with a campaign starring Tiffany Haddish.
Vital Proteins adds wellness twist to summer-inspired Lemon Collagen Peptides
Vital Proteins Lemon Collagen Peptides contain 20 g of collagen peptides and 0 g of sugar per serving, the brand said.
Garden House, now part of Megalabs Group, poised to expand offerings in North America
Ignacio Bentancur, general manager for North America, shares the company’s strategy of launching into new product categories while providing reliable solutions in the supplement and OTC field.
LifeStyles refreshes packaging across entire portfolio
The brand’s packaging redesign features a sleek and modern look that was created to connect more deeply with users at shelf, the company said.
Midol’s The Real Reason campaign reinforces period positivity movement
The Real Reason: A Social Experiment campaign reinforces that period symptoms are not something to push through, the company said.
Hyland’s Naturals CEO Will Righeimer talks branding and a new VMS strategy
The 120-year-old brand is unveiling a lineup of new preventive health gummies and a new look.
Hisamitsu rolls out Salonpas Pain Relieving Flex Patch Lidocaine 4%
Salonpas Pain Relieving Flex Patch Lidocaine 4% features thin, flexible and highly adhesive patch technology.
Gut check: A variety of products solve the diversity of digestive issues
Supplements and OTC solutions help keep gut health and digestion running smoothly.
Walgreens, Buckeye Health partner on health, wellness services
Walgreens Health Corner services will be available to more than 2.27 million patients across 60 locations in California, New Jersey and Ohio by the end of summer.
Lisa Paley named CHPA chair-elect
The Consumer Healthcare Products Association also welcomed new board members at its June meeting.
Murphy’s Naturals debuts lemon eucalyptus mosquito, tick repellent
Murphy’s Naturals Lemon Eucalyptus Oil Mosquito and Tick Repellent Mist is free of DEET and other harsh chemicals, the company said.
All Better plant-powered first aid brand launches
The first aid brand’s Don’t Scratch That pens and patches keep mosquitos at bay.

News and information on over-the-counter and healthcare products, merchandising and trends in the retail and community pharmacy.