Rite Aid and higi’s partnership has brought higi health stations to Rite Aid stores since 2014, during which time customers have completed more than 53 million screenings, including nearly 8 million just in 2018.
New data from the Consumer Healthcare Products Association and IRI is highlighting the ripple effect that a consumer buying an OTC product can have on the American healthcare system — namely, some $146 billion in savings.
Walgreens is using its popular app to help consumers connect to many brands of fitness trackers outside of the store. The retailer, which is marketing Striiv, its own branded activity tracker, allows members of the company’s Balance Rewards program to also connect through 40 different devices and 27 apps, according to the Walgreen’s website.
The OTC e-commerce channel is the 900-lb. gorilla in the traditional domestic and global retail worlds. A U.S. brand owner is now confronted with a global pricing discipline challenge. The speed and ubiquity of product pricing and information has forced the issue. To paraphrase Hermione in “Harry Potter,” everything has changed.
“Shark Tank,” the hit ABC television series, is paying off for EverlyWell, an at-home health testing company. EverlyWell founder and CEO Julia Cheek accepted a $1 million line of credit in exchange for 5% equity on the show that aired Sunday, Nov. 26. It is the largest valuation deal for a solo female entrepreneur in “Shark Tank” history.
OraSure Technologies on Thursday announced several new HIV testing-related initiatives in recognition of World AIDS Day. OraSure is working with The AIDS Institute to launch a grant program to encourage the development of HIV self testing programs and collaborating with both The AIDS Institute and Walgreens, based in Deerfield, Ill., to promote rapid HIV testing in cities across the U.S.