Vitamins, Diet and Sports Nutrition

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Vitamins, Diet and Sports Nutrition

News and information on vitamins, diet and sports nutrition products, merchandising and trends in retail pharmacies.

Jim Buddy’s Protein Donuts hit U.S. market

Jim Buddy’s Protein Donuts are high-protein, low-calorie baked donuts.

Ready Protein Water bottles

Ready Protein Water looks to deliver natural rehydration

Ready Protein Water is meant to offer clean and effective hydration with no sucralose or added sugar. 

Pharmacare is adding three products to its mix that will fill in some gaps in its overall business strategy.

Piping Rock Health Products recently was recognized by Rite Aid for its contributions to the VMS category.

Hydrant + Caffeine Rapid Hydration Mix package

The company’s Hydrant + Caffeine Rapid Hydration Mix contains 100 mg of caffeine and 200 mg of L-theanine per packet. 

Jessica Alba

Probiotic brand Culturelle is partnering with actress and entrepreneur Jessica Alba for a multi-year collaboration, which is kicking off with a new ad campaign.

Goli apple cider vinegar gummies and VADE dissolvable protein

The winner and runner-up were chosen at the recent ECRM Vitamin, Weight Management, Sports Nutrition & Hemp Solutions session in Orlando.

Goli Nutrition’s Apple Cider Vinegar Gummies look to mask the apple cider vinegar taste while also retaining its health benefits, the company said.

Boost Soothe, designed with input from cancer patients, provides protein and calories, alongside a cooling, soothing effect, the company said.

Natreve is partnering with Los Angeles Laker Danny Green who will participate in a number of events to further the brand’s mission of healthy community development and sustainability, the company said.

Consumers interested in purchasing Halo Sport beverages will soon be able to do so via text, thanks to Iris Nova’s technology, the companies said.

The Vital Performance line includes two varieties of powders, ready-to-drink beverages and a sleep powder.

One Brands’ new One Plant bars, available in chocolate peanut butter and banana nut bread flavors, will hit retail shelves in October.

Natreve protein powders are available in vegan and whey options, which come in seven different flavors, the company said.

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