Vitamins, Diet and Sports Nutrition

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Vitamins, Diet and Sports Nutrition

News and information on vitamins, diet and sports nutrition products, merchandising and trends in retail pharmacies.

Orgain packs pancake, waffle mixes with protein

Orgain’s protein pancake and waffle mixes are available in three flavors — whole wheat and oat, 50 superfoods, and classic gluten-free.

Hydralyte’s Plus Immune System Boost also rehydrates

Hydralyte’s Plus Immune System Boost contains glucose and electrolytes for rehydration, as well as vitamin C and elderberry to boost the immune system, the company said.

Alani Nu energy drinks in Hawaiian shaved ice, tropsicle, cosmic stardust, watermelon wave and mimosa flavors are now available at 340 H-E-B stores across Texas and northeast New Mexico.

DSN takes a look at how communicating the immune benefits of its flagship product has yielded big results for PharmaCare US during the pandemic.

Hamacher Resource Group’s new product team took the time to sift through the 189 new products in September to find five that stood on their own as Products to Watch.

Arcadia Consumer Healthcare is growing its portfolio with its acquisition of VMS brand Naturelo.

G Fuel partnered with Activision to create Wumpa Fruit, inspired by the new Crash Bandicoot game, that features apple and mango flavors.

The Ronkonkoma, N.Y.-based brand is the sole matching partner of the National Breast Cancer Foundation’s final week of its ToGetHer campaign, donating $10,000 to the organization.

SmartyPants’ Healthy Immunity line consists of three products — Healthy Immunity Daytime, Healthy Immunity Nighttime and Kids Healthy Immunity.

Following the rollout of “Tested to Be Trusted,” CVS Pharmacy saw a boost of more than 14 times growth in share across the vitamins and supplements category.

Designer Protein’s chocolate bars, featuring 10 g of whey protein, are available in dark chocolate with almonds and dark chocolate with quinoa options.

Liquid I.V.’s new Hydration Multiplier+ Immune Support contains cellular transport technology and Wellmune to maintain and strengthen the immune system, the company said.

Thanks to the COVID-19 pandemic, consumers and retailers are looking to the VMS segment as a possible deterrent to catching this virus and all that comes with it. 

Premier Protein’s new cinnamon roll flavor contains 30 g of protein, 160 calories per serving, and 24 vitamins and minerals, the company said.

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