Vitamins, Diet and Sports Nutrition

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Vitamins, Diet and Sports Nutrition

News and information on vitamins, diet and sports nutrition products, merchandising and trends in retail pharmacies.

Nature’s Bounty becomes The Bountiful Company

The company said that the new name — which includes a rebrand — is meant to develop a corporate identity that best tells the story of what the company is about and where it is going. 

Focus On: Flora Health brings its natural products to the mass market

Officials at Flora Health are relying on the company’s history, experience and reputation to take it into the complicated, yet lucrative, world of mass retailing. The Lynden, Wash.-based company, which started in 1916 in Germany and 1965 in North America, is using its well-earned reputation in h

Find out which five products from December stood out to Hamacher Resource Group’s new product team.

Barry Ritz, chief scientific officer and vice president of professional research and development at Atrium Innovations, is the organization's new chairman, holding the position until 2022.

In 2021, Nature’s Truth is expanding its elderberry offerings by launching a children’s gummy during spring.

Alani Nu’s Balance Powder aims to promote brighter skin, a clearer complexion and a hormonal balance, the company said.

The “4 Things to Know” series features CRN experts offering concise explanations of topics that are central to the supplement industry. 

Hum Nutrition’s Calm Sweet Calm gummies are formulated with ashwagandha root and l-theanine to aid in reducing the control symptoms of stress, the company said.

Soylent’s Complete Protein and Complete Energy beverages are formulated with plant-based protein, the company said.

The Council for Responsible Nutrition added Kendall Riley as its senior director of communications in December.

The Austin, Texas-based brand has added three products — Milkflow + Electrolytes Drink Mixes, Milkflow Fenugreek-Free Capsules and Milkflow Fenugreek Free Drink Mix. 

The Ferrero Group is acquiring Eat Natural, a brand known for its cereal, toasted muesli, granola and protein bars.

Abbott's latest initiative under its Pedialyte brand is four new products that offer immune support, a sports-focused product, an organic offering and hydration water with zero sugar.

Immunity products went from the back of the medicine chest to front and center, all in the time it took for a pandemic to sweep the globe. 

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