Vitamins, Diet and Sports Nutrition

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Vitamins, Diet and Sports Nutrition

News and information on vitamins, diet and sports nutrition products, merchandising and trends in retail pharmacies.

Rae Wellness makes brick-and-mortar debut at Target

The New York-based company, previously a direct-to-consumer brand is making its physical retail debut exclusively in Target through a partnership with the retailer. 

VMS companies look to tailor products to consumer demands

Industry experts say the category is showing continued changes in how people shop for their vitamins, supplements and sports nutrition products.

SlimFast Keto is expanding its lineup to include 21 products that span meal replacement shakes, meal replacement bars, snacks and shake mixes.

From functional products to targeted options, vitamin shoppers are looking beyond letter vitamins and searching for products they know are safe and able to help them achieve their wellness goals.

Atkins extended its relationship with Rob Lowe for an additional three years, and launched the “Any Questions?” campaign.

Jenny Craig is opening 100 Jenny Craig at Walgreens locations in such markets as Dallas, Houston, Philadelphia and Phoenix in 2020.

GoodTo Go’s keto bars are available in cocoa coconut, vanilla almond, raspberry lemon and cinnamon pecan flavors

Skinnygirl Supplements by VirMax are available in four varieties that aim to help women address common health challenges, the companies said.

GNC’s Mad Pony Energy is available in cherry berry, orange mango and watermelon flavors.

SlimFast’s Advanced Nutrition line is adding the bananas and cream flavor to its portfolio.

The Downer’s Grove, Ill.-based company has launched Gold Standard Fit 40, aimed at active adults older than 40 years old in need of sports nutrition options. 

The Ronkonkoma, N.Y.-based company has partnered with TRU-ID to verify and identify botanical ingredients using its DNA-certification technology. 

Almond Pro Foods’ Almond Coffee Creamer is available in vanilla and hazelnut flavors.

This year, Piping Rock placed third among large-sized companies, surpassing its rank on Newsdays’ list of “Top Long Island Workplaces” the previous year.

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