Celsius acquires Alani Nu

Celsius’ product portfolio is going through a major expansion following a big move. 

The company announced plans to agree to acquire the brand Alani Nu for $1.8 billion, including $150 million in tax assets, for a total price of $1.65 billion. 

Founded in 2018, Alani Nu is a female-focused brand that includes products such as functional beverages and wellness products targeted toward Gen Z and millennial women. 

[Related: Latest Mergers and Acquisitions News]

“Celsius is at a defining moment in the better-for-you, functional lifestyle products movement, and we are thrilled to welcome Alani Nu to the Celsius family. We have deep respect for the strong community of supporters and fans Alani Nu has developed and the authentic brand and partnerships they have formed. Together, we expect to broaden the availability of Alani Nu’s functional products to help more people achieve their wellness goals with great-tasting, functional product options at more moments throughout their lives,” said John Fieldly, chairman and CEO of Celsius. 

Upon closing, Alani Nu will operate within Celsius, and key members of the Congo Brands leadership team have agreed to continue as advisors to Celsius to help ensure continued business momentum.

“When we founded Alani Nu in 2018, our goal was simple: to create products that made women feel their absolute best—inside and out. Watching this brand grow into a movement of strong, confident women has been the honor of a lifetime. As Alani Nu enters this next chapter with Celsius, I have full confidence that they are the best partner to enhance Alani Nu's growth and success while staying true to what makes it so special. I’m incredibly proud of everything we’ve built and beyond grateful for this amazing community who made it all possible. I’m thrilled for Alani to reach new heights,” said Katy Schneider, co-founder of Alani Nu/