Alani Nu drops 1st product from Self beauty line

Alani Nu is approaching 2021 with a focus on beauty from within if its first new product of the year is any indicator. 

The supplement and wellness brand is expanding its portfolio by launching Balance Powder, the first product in its new Self beauty line

“Balance catapulted Alani Nu into the wellness market, garnering more than 10,000 incredible reviews and millions of units sold,” Katy Hearn, Alani Nu founder said. “Ever since we first launched Balance, our customers have been asking for a powder form and we're so excited to deliver that as the first product in our Self line.”

The rainbow candy-flavored powder Balance Powder was created to promote brighter skin, a clearer complexion and hormonal balance, the company said.

“In the past year, individuals have had to do more, in less time, than ever before — a combination that caused increased stress, weight gain, hormonal fluctuations, sleep disruption, loss of energy and more,” Hearn said. “Balance Powder is formulated to support these very effects.”

Retailing for $59.99, Alani Nu’s Balance Powder can be found at GNC and at AlaniNu.com.