Personal Care

In the deodorant category, aluminum is becoming taboo and the longtime ingredient is being avoided by a growing number of consumers, causing retailers and suppliers to change their product mix. 

Justin Bieber helped select the fragrance for Here+Now and co-designed the packaging, the company said.

Butterfly Bones Organics two new products are aimed towards helping skin recover from irritations and damage that can be caused by epilation.

Hum Nutrition’s Mighty Night looks to boost skin cell renewal during sleep resulting in a fresh complexion in the morning, the company said.

Crystal Deodorant will be adding the Clean Label Project’s Purity Award seal to its packaging beginning in 2020.

“Riverdale” actress Camila Mendes will act as the celebrity spokesperson for Secret with Essential Oils, which comes in four fragrances.

Lumiday, which is part of the Adaptive Health family, has launched its new supplement line for women to support body wellness. “Beauty isn't just about a woman's outward appearance; it's about her total body wellness,” Natalie Jones, the senior product formulator said.

Dr.Organic contains four key ingredient ranges — aloe vera, rose, snail gel and tea tree — in its line of personal care line.

DSN's beauty director, Laura Fontana shares her thoughts on the growing men's grooming category.

Raw Sugar Living’s Raw Men line features such products as body washes and bar soaps with scents that look to embrace the spirit of men, the company said.

Swisse Wellness’ Jelly line features portable alternatives to tablets and gummies, and the Australian clay masks help target skin health.

Myro’s refillable deodorants, which come in case-and-scent-pod combos for both men and women, can now be found on physical and digital Target shelves.