Personal Care

Sales of men's grooming products are on the uptick, but mass marketers need to fine-tune messages to halt migration of younger shoppers to online.

Take a look at the 50 products that set themselves apart at the shelf in 2021.

Panasonic’s Multishape is an integrated grooming system that can be customized to fit any personal care routine.

To launch the new Soleil Escape razor, which features a lavender- and eucalyptus-scented handle, BIC is working with Julianne Hough on its Tickle Your Senses campaign.

The Men’s Shave collection is designed to help reduce razor bumps while also giving skin the care it needs before, during and after shaving.

Dove Care by Plants Deodorant is made with 99% natural origin ingredients and 100% natural origin fragrances from essential oils, the brand said.

Products that are part of Summer’s Eve’s Spa collection include Spa Luxurious Wash and Spa Intimate Skin Serum.

Finishing Touch Flawless Bikini features a built-in LED spotlight to illuminate the skin while shaving and comes in a discreet and portable format, the company said.

Clean Comfort tampons feature a plastic tip with an eco-friendly cardboard plunger.

Schick Xtreme Men’s and Schick Intuition Women’s Bamboo Hybrid Razors feature a slim and sleek handle made from bamboo, the company said.

Degree Advanced Antiperspirant, formulated with 72-hour microtechnology, looks to provide users with nonstop sweat and odor protection.

Olay’s Fearless Artist Series collection is designed to increase representation and visibility of products made for women of color, the company said.