Personal Care

Procter & Gamble is acquiring Billie, a subscription-based, direct-to-consumer brand focused on better serving women’s beauty and grooming needs.

Secret Deodorant’s “All Strength, No Sweat features singer Jessie Reyez, actress Camila Mendes, Olympic Gold Medalist Swin Cash, actress Shenae Grimes-Beech and fitness influencer Ainsley Rodriguez.

Katie Wells’ Wellnesse personal care line will feature shampoo, conditioner and toothpaste.

Find out which five products stood out from the 278 new offerings Hamacher Resource Group's new product team assessed in November.

SaltWorks is expanding its line of Ultra Epsom Scented Bath Salt products. The Woodinville, Wash.-based company has added a eucalyptus variety to its portfolio, which is handcrafted with its USP-Grade Ultra Epsom salt and all-natural eucalyptus oil, the brand said.

Natural and organic health and beauty care now is following in the footsteps of food. Over the past 12 to 18 months, it has been exploding in traditional big-box chains.

Manscaped’s Essentials Kit contains the Lawn Mower 2.0 and Crop Preserver.

In the deodorant category, aluminum is becoming taboo and the longtime ingredient is being avoided by a growing number of consumers, causing retailers and suppliers to change their product mix. 

Justin Bieber helped select the fragrance for Here+Now and co-designed the packaging, the company said.

Crystal Deodorant will be adding the Clean Label Project’s Purity Award seal to its packaging beginning in 2020.

Butterfly Bones Organics two new products are aimed towards helping skin recover from irritations and damage that can be caused by epilation.

Lumiday, which is part of the Adaptive Health family, has launched its new supplement line for women to support body wellness. “Beauty isn't just about a woman's outward appearance; it's about her total body wellness,” Natalie Jones, the senior product formulator said.