Personal Care

Gillette Venus, Rifle Paper launch limited-edition shave collection

The Venus x Rifle Paper collection features a floral design on the handle of each razor and its packaging.
Schick, St. Baldrick’s Foundation partner on special-edition razor

The special edition Schick “Shave The Day”-themed Xtreme 3 Sensitive Razor features a QR code that allows users to download a game and play for points that turn into real dollar donations to the St. Baldrick’s Foundation.

Dove balances hygiene, personal care with hand sanitizers, washes

New launches from Dove include the Deep Cleansing Moisturizing Hand Wash, Nourishing and Foaming Hand Wash and Nourishing Hand Sanitizer.
Gillette Venus aims to spark change with pubic hair, skin collection

With the launch of the Venus for Pubic Hair & Skin collection and #SayPubic campaign, the brand is looking to start a dialogue around normalizing correct anatomical language.
Tom’s of Maine overhauls brand imaging with activism-inspired packaging

The activism-inspired packaging design features a mosaic of button-sized icons that highlights how the smallest action can lead to a big change, the company said.
St. Moriz brings tanning product to Target shelves

St. Moriz launched a travel-size version of its Professional Self-Tanning Mousse exclusively at Target stores and Target.com.
Skintimate looks to spark joy in self-care routines

Skintimate is expanding the distribution of its Moods collection and unveiling revamped packaging for its Signature Scents and Skin Therapy lines.
Axe aims to spark confidence with Effect collection

The Axe Effect collection includes several products and innovations to the brand’s body sprays, antiperspirants, deodorant and body washes.
Soft Touch debuts lavender-scented foot peel mask

Soft Touch’s Foot Peel Mask, which contains a blend of botanical extracts, is now available in a lavender scent.
Pacific Shaving enhances grooming routines with limited-edition shave brush

Pacific Shaving’s limited-edition Synthetic Badger Hair Shave Brush features a nonslip, sustainable cork handle.
CVS rolls out men’s grooming line

Goodline consists of products that are approachable and grounded in wellness, the company said.
Degree intros inclusive deodorant

Degree Inclusive was designed for individuals with visual impairment and upper limb motor disabilities, the company said.
The Honey Pot launching Walmart exclusives

Topping the list of Walmart-exclusive products is the company’s Cucumber Aloe Collection, which includes the Cucumber Aloe Feminine Wash, Refreshing Cucumber Aloe Panty Spray and Cucumber Aloe Feminine Wipes.
Pacific Shaving provides extra moisturization via Natural Beard Oil

Pacific Shaving’s Natural Beard Oil aims to keep skin and facial hair moisturized, as well as minimize any itchiness that may occur, the company said.

News and information on personal care products, merchandising and trends in retail pharmacies.