SheaMoisture unveils Deodorant Aluminum Free Sticks, Whole Body Sprays
SheaMoisture is introducing two new products—Aluminum Free Deodorant Sticks and Whole Body Deodorant Sprays.
The launches are designed to provide 72-hour odor control and are formulated with Fair Trade Shea Butter, the company shared.
In addition to being cruelty-free and Black dermatologist-approved, the Aluminum Free Deodorant Sticks are available in Coconut & Hibiscus and Vitamin C + Niacinamide varieties, while the Whole Body Deodorant Sprays come in Coconut & Hibiscus and Raw Shea Butter + Hyaluronic Acid.
To coincide with the launch, the brand also announced that it partnering with Black Girls RUN! (BGR!) to announce We Set The Pace, a new movement-forward Initiative.
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“SheaMoisture has long focused on celebrating the versatility of Black women and we are committed to helping them express their fullest selves.” said Kevin Tolson, head of SheaMoisture Deodorant “With SheaMoisture Deodorant, we double down on that expression and versatility through products meant for all phases of her life—be it in the race or beyond—leaving her feeling confident and worry-free. ”
As part of the collaboration with BGR!, a nonprofit organization dedicated to encouraging Black women to prioritize fitness and healthy living, SheaMoisture Deodorant has committed a charitable donation of $15,000 to BGR! in support of their mission of promoting fitness and wellness.
“Black Girls RUN!’s mission is to motivate Black women to focus on their health through physical fitness,” said Jay Ell Alexander, owner and chief executive officer of BGR! “The partnership with SheaMoisture Deodorant is another step in the direction of this goal-collaborating with a brand that shows up for Black women through products that help them at a functional level and give back to their communities.”
To engage the community, SheaMoisture Deodorant will host a series of runs with local BGR! chapters in New York City, Houston, and Atlanta.
Lastly, from March 16 – May 15, 2025) for each full size SheaMoisture Deodorant product sold, the brand will commit to donating 10% of every sale to BGR!, with a maximum donation of $15,000.
