Gisselle Gaitan
ARTICLES BY THIS AUTHOR
- 6/19/2025
Simone Biles fronts K18’s AirWash Fitness campaign
The AirWash Fitness initiative aims to redefine what clean means for athletes, active lifestyles and beyond. - 6/17/2025
Tarte Cosmetics, Dunkin’ come together on limited-edition lip collection
The collection infuses Tarte’s maracuja juicy lip formulas with offerings influenced by the popular beverage line. - 6/16/2025
Paris Hilton, Saweetie come together to highlight NYX Professional Makeup products
The campaign will feature a variety of sketches that educate audiences about the quality and affordability of makeup. - 6/16/2025
Bliss teams up with Nicole ‘Snooki’ Polizzi on Summer Superhero campaign
Bliss is launching a new campaign highlighting sun safety with the help of reality star Nicole “Snooki” Polizzi. - 6/15/2025
L’Oréal Groupe champions refillable beauty with #JoinTheRefillMovement campaign
The #JoinTheRefillMovement will include many brands, including Lancôme, Kiehl’s, La Roche Posay and many others. - 6/15/2025
E.l.f. Cosmetics launches 'color e.l.f.nalysis’ alongside curated Pinterest board
The “color e.l.f.nalysis” tool offers makeup shade recommendations that harmonize users’ unique features, as well as a matching curated Pinterest board with shoppable products tailored to an individual color story. - 6/12/2025
BIC Soleil highlights preparation behind a woman’s shine with latest initiative
The “Your Time to Shine” initiative focuses on how shaving isn’t the main event but a builder for essential moments that help women feel their best. - 6/11/2025
Makers of Tree Hut introduce bdy.
Bdy. was created for the consumer who enjoys the Tree Hut brand but is looking for an elevated and more sophisticated range of skin care essentials, per the company. - 6/11/2025
Cheez-It, Wendy’s launch limited-edition Baconator Crackers
The two companies have created the Cheez-It x Wendy’s Baconator Crackers, which feature flavors of cheese and applewood-smoked bacon. - 6/11/2025
Eos, Blue Moon come together on Valencia Orange Lip Balm
The two companies have come together on the launch of the Valencia Orange Lip Balm, which channels the iconic Valencia Orange garnish of a Blue Moon.
