Gisselle Gaitan
ARTICLES BY THIS AUTHOR
- 12/25/2024
Eva NYC showcases brand overhaul
Eva NYC's brand renovation includes long-term investments in clinical testing, environmental impact research, expanding consumer engagement and increasing its accessibility. - 12/18/2024
Olivia Rodrigo stars in Lancôme’s Drama Matte campaign
Rodrigo is the new face of the Drama Matte campaign, which spotlights the L’Absolu Rouge Drama Matte lipsticks and coincides with the roll out of new shades and an upgraded formula. - 12/17/2024
Sephora announces BIPOC brands selected for its 2025 Accelerate program
Sephora announced the participants of its 2025 Accelerate incubator program, which span across hair care, makeup, skin care and fragrance categories. - 12/16/2024
Dove intros Targeted Serum Concentrate and Cream Serums
New from the brand are the Targeted Serum Concentrate and Cream Serums, which aim to target visible signs of body skin damage. - 12/15/2024
Swarovski turns to Coty for beauty market entry
Coty announced that Swarovski has signed a long-term beauty license that offers the opportunity to develop, produce and distribute a collection of fragrances. - 12/15/2024
Oreo showcases new innovations for 2025
The brand shared that six new launches will be coming in 2025, including the return of a popular cookie. - 12/12/2024
Tatcha’s skincare products roll out to Ulta Beauty shelves
The beauty brand shared that its products will be available at more than 1,400 Ulta Beauty stores nationwide and online beginning Jan. 1, 2025. - 12/11/2024
Native debuts Jarritos, Dunkin’ personal care product launches
The Jarritos collection will be exclusive to Target and the Dunkin’ collection will be exclusive to Walmart. - 12/8/2024
E.l.f. Cosmetics teams up with Obsess for e-commerce experience
The Virtual Luxe Lounge is an immersive digital shopping experience available to e.l.f. Beauty Squad members. - 12/8/2024
Editor’s picks: Holiday gift guide
Here are the buzziest products designed to delight shoppers this holiday season.
