ARTICLES BY THIS AUTHOR
- 1/30/2025
OPI, Wingstop team up for ‘Snack in :60’ challenge
OPI and Wingstop are kicking off the “Snack in :60” challenge with help from content creator and internet personality Ashtin Earle. - 1/30/2025
Dunkin’ sweetens morning coffee via Cold Foam Creamers
Dunkin’ is introducing the Cold Foam Creamers, which come in two options—Extra Extra and Chocolate—and the limited-edition S’mores Flavored Creamer. - 1/30/2025
Mielle helps textured strands retain moisture via Kalahari Melon, Aloe Vera line
The collection includes the Deep Hydration Shampoo, 2-Minute Deep Conditioner, Multi-Tasking Leave-In Conditioner, Curl Forming Glaze and Weightless Oil. - 1/30/2025
Clairol’s ColorStrong line features hair-strengthening benefits
ColorStrong incorporates skin care-inspired ingredients such as alpha hydroxy acids to strengthen and revitalize hair. - 1/29/2025
Ardell Beauty unveils Pre-Mapped Extensions lash collection
The salon-inspired lash styles, mapped out by a professional lash technician, offer users a natural finish that aims to enhance both makeup and no-makeup looks. - 1/29/2025
Kiehl’s renews partnership with Jackson Hole Mountain for second year
Now in its second year, the collaboration will see the beauty brand become the official skin care and SPF partner of the location for 2025. - 1/29/2025
Celsius enters hydration category with functional beverage product
Celsius Hydration contains B vitamins and electrolytes. - 1/28/2025
E.l.f. Cosmetics re-teams with Meghan Trainor to take beauty sky high
In the campaign video, Trainor is cast as the first captain of e.l.f. Air, which aims to challenge aviation norms. - 1/28/2025
Band-Aid Brand revisits classic tin packaging in new campaign
Band-Aid Brand is honoring the 50th anniversary of its “Stuck on You” jingle by bringing back its classic tin packaging for a limited time. - 1/28/2025
Laura Geller Beauty’s ‘Who Hasn’t?’ campaign aims to destigmatize commentary around aging
Laura Geller Beauty is also reintroducing its partnership with Ulta Beauty, noting that select products are now available to purchase on the beauty retailer’s website.