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Gisselle Gaitan

Online Editor


April 2020

Fire Department Coffee’s new image is reflective of the vintage spirit labels that are steeped in heritage, the company said.

Ulta Beauty will temporarily furlough several salon and store associates, effective April 19.

SmartSweets’ Sweet Chews are available in mango, strawberry and watermelon flavors.

L’Oréal USA made a $200,000 donation to the Professional Beauty Association COVID-19 Relief Fund, which supports licensed professionals who have been unable to work during the pandemic.

Stuffed Puffs’ chocolate-on-chocolate flavor features cocoa marshmallows filled with milk chocolate.

One Click b.Eauty is launching two curated collections — b.Active lip and eye kits, and b.Seductive lip and eye kits.

MyKirei was founded on the credence that caring for oneself, society and the world makes life more beautiful, the company said.

Sliq Spirited Ice is an alcoholic freezer bar that will be available in three spirit offerings — vodka, agave and rum.

Throughout April, 1% of all MyChelle website proceeds will be donated back to the Coral Restoration Foundation.

Sun-Maid’s new look was designed to keep the nostalgic look of its classic look intact, while also featuring illuminated modifications, the company said.

Noons are available in four flavors — pineapple and coconut, banana and nibs, goldenberry and turmeric and mango, and mango and cinnamon.

YouCam for Web was created to help indie beauty brands leverage the power of artificial intelligence and augmented reality innovations to drive their businesses.

Flavors launching at the retailer include oh oh cookie dough, saltylicious almond love, smother-fudger peanut butter, and daydreaming about donuts.

Wellnesse’s Cleansing Shampoo and Nourishing Conditioner contain such ingredients as nettle, shea and argan, the company said.

March 2020

The Goddess Strength collection contains such ingredients as black cumin seed, ginger and castor oil, the company said.

This Saves Lives launched the Kids Krispy Kritter Treats line, added four new flavors to its Classic Bar collection, and expanded its Kids Snack Bars line with two additional varieties.

LQD beverages are available in hard agave limeade, hard passion fruit green tea, hard hibiscus green tea, and hard hibiscus lemonade flavors.

The Village Company partnered with Disney Channel star Peyton List on a collection of bath and body products that contain sweet, light and floral scents.

L’Oréal USA is donating funds and hygiene and personal care items to several organizations, as well as producing alcohol-based hand sanitizers, to aid in COVID-19 outbreak and recovery efforts.

Chips Ahoy! made with Hershey’s Milk Chocolate and mini Reese’s Pieces are now available at retailers nationwide.

Coty has begun production of hydro-alcoholic gel hand sanitizer, which will be distributed to medical and emergency services staff free of charge.

Calypso Light Lemonades are available in four flavors — original lemonade, ocean blue lemonade, strawberry lemonade and southern peach lemonade.  

The Revlon X Ashley Graham Tropical Vibes collection, which was inspired by the heat of the tropics, features sunlit sparkles and sun-soaked neutral shades.

Ulta Beauty is looking to leverage its digital and e-commerce platforms to help drive sales during the temporary store closures.

Bakery On Main’s Grain Free Cluster Trail Trek Blends is available in two options — chocolate and maple vanilla.

Kite Hill launched its Blissful collection, which consists of coconut milk-based yogurts, as well as a sour cream alternative.

Cure Aqua Gel’s set contains travel-sized options of three skin care products.

Nudestix expanded its Nudies collection by adding three new shades — Matte Blush, Bronze and Glow.

Primal Kitchen’s frozen bowl and skillet meals are available in six recipes that have been made with such ingredients as cage-free dark meat chicken and pasture-raised beef, the company said.

Poise partnered with actress Busy Philipps on the “Takes Poise” campaign, which looks to spark honest conversations to help demystify leaks, the company said.

Grande Cosmetics is donating a portion of its sales to Feeding America in order to help those who have had a difficult time obtaining reliable sources of nutrition during the COVID-19 pandemic, the company said.

Brekki Overnight Oats with Ancient Grains & Fruit Down Under is available in five flavors — apples and cinnamon, açaí berries, bananas and maple brown sugar, blueberries, and strawberries.

Joah will donate a portion of proceeds from its Better Than The Best collection to Girls Inc.

Flight by Yuengling contains 2.6 g of carbs, 95 calories and 4.2% ABV, the company said.

Sephora and Ulta Beauty announced temporary store closures amid the ongoing COVID-19 outbreak in the United States.

Amplify Snacks added new offerings to its SkinnyPop Chips, SkinnyPop Popcorn, Pirate’s Booty and Krave lines.

Chloe’s Oatmilk Pops are available in three flavors —mint chip, salted caramel and raspberry chip.

Henkel’s Schwarzkopf partnered with TerraCycle on a recycling program for retail hair care, color and styling products.

Red Barn Pet Products’ Meat Cuts are protein-based treats that are naturally preserved and do not contain added fillers or artificial ingredients, the company said.

Ulta Beauty reported a net sales increase of 8.5% and a rise of operating income of 5.5% to $901.1 million.

SweeTarts unveiled two new confections — Twisted Rainbow Punch Ropes and Twisted Mixed Berry Ropes Bites.

KVD Vegan Beauty’s “Cat Eyes For All” campaign celebrates the 10th anniversary of its Tattoo Liner.

Spritzen — available in grapefruit, raspberry lemon and pineapple strawberry — features a beer-forward taste and fruit flavors in a seltzer, the company said.

Drumstick Crushed It! Sundae Cones and Bars are available in cookies ‘n’ cream and vanilla fudge flavors.

Cake Beauty launched 14 new hair care products at Walgreens and 15 of its core SKUs at Ulta Beauty.

Sephora is marking the five-year anniversary of its Accelerate Program by highlighting the support of 50 women-led businesses.

So Delicious Dairy Free’s Coconutmilk Yogurt Alternative pairings are available in coco almond crunch, spiced blueberry, salted caramel cluster and key lime pie varieties.

Magnum’s Non-Dairy Sea Salt Caramel Bars, Double Almond Brown Butter tubs and Double Pistachio Honey tubs are available at grocery stores nationwide.

Sol Chelada Limón y Sal combines the brand’s signature lager with lime and salt flavors, the company said.

One Brands added churro and carrot cake flavors to its existing line of One Plant protein bars.

MyChelle Dermaceuticals’ Enhance skin care collection contains hemp-derived CBD, botanical oils and antioxidants.

New additions to the Blue Lizard Australian Sunscreen collection include a reef-safe SPF 50+ collection available in baby, sensitive and children’s formulas.

LaCroix’s LimonCello and Pastèque flavors will hit shelves during spring.

The new Colgate Optic White Renewal toothpaste is available in three options — high impact white, enamel strength and lasting fresh.

Häagen-Dazs’ Heaven collection is available in four flavors — chocolate sea salt caramel, strawberry waffle cone, peanut butter chip and cold brew espresso chip.

White Claw Hard Seltzer’s Flavor Collection No. 2 features tangerine, watermelon and lemon offerings.

Secret’s “Not The First” campaign, featuring Serena Williams and Swin Cash, spotlights women who have impacted the sports industry.

Ashley Graham created her own lip collection with Revlon that is available in matte lip color and matte liquid lipstick options.

Applegate’s Well Carved collection was designed for consumers who are mindful of their meat intake, the company said.

New additions to the TGI Fridays snack line include Buffalo Blue Pub Bites and Zesty Party Sticks.

Cremo’s Hair & Beard Color line features an applicator and canister that can be reused for future colorings.

Caulipower launched a line of riced cauliflower and added three SKUs to its pizza offerings.

Talenti added four new flavors to its Layers line and two dairy-free options to its Sorbettos offerings.

Creme of Nature’s Aloe & Black Castor Oil collection aims to restore hair from the damaging effects of moisture loss, heat styling and excessive manipulation, the company said.

Lafe’s Natural BodyCare deodorants will be available at 4,200 Walmart locations across the nation.

Silk’s Almondmilk Mix-Ins Yogurt Alternatives are available in four flavors — apple cinnamon, coconut chocolate, maple chocolate banana and mixed berry chia granola.

Crystal’s True Minerals oral care line was formulated to provide an alternative to harsh strips and trays, the company said.

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