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Gisselle Gaitan

Online Editor


September 2020

New additions to the Soapbox family include the Tea Tree Scalp Treatment, Argan Oil Smoothing Serum and Tea Tree Hydration Mask.

The Bear and Bear Mini tools aim to tone the skin, help build collagen, repair elastin, and tighten and tone, the company said.

Dr. Miracle’s Strong + Healthy collection aims to improve the health of naturally curly and chemically processed hair.

Sephora and Instacart have partnered on the same-day delivery of makeup, skin care, hair care, wellness, beauty tools and fragrances at in-store pricing.

Skyn Iceland’s Arctic Repair Cream provides immediate relief and soothing properties to skin that is cracked, flaky and dull.

Alicia Keys and e.l.f. Beauty partnered on Keys Soulcare, which will debut its collection of clean, cruelty-free and dermatologist-developed products for the skin, body and air in early 2021.

For each tube sold of its limited-edition Empowermint Fluoride Free Toothpaste, hello products will give $1 to Rock the Vote.

As part of its World of Green Beauty, Garnier highlighted several sustainability efforts in product formulas and packaging and previewed new additions to its Green Labs and Skinactive lines.

Rituals Cosmetics is launching select products from its The Ritual of Sakura and The Ritual of Karma lines at

Vince Camuto brilliante features notes of jasmine sambac, fresh freesia, pear and cashmere woods.

CeraVe’s Hydrating Cream-to-Foam Cleanser is formulated with three essential ceramides and contains hyaluronic acid.

Crest Whitening Emulsions deliver five times more hydrogen peroxide, which helps whiten smiles with virtually no sensitivity, the company said.

Patrick Mahomes and Troy Polamalu are reuniting as part of the “Take It Up To 100” campaign, which features the two athletes going to absurd lengths to one-up each other when it comes to taking it up to 100.

Kim Kimble’s collection of hair care and styling products are free of parabens, sulfates and phthalates.

Olika’s Hydrating Hand Sanitizer Collection is available in charcoal, fragrance-free, cucumber basil, lavender, mint citrus and orange blossom scents.

The limited-edition Pringles “Rick and Morty” flavors include Pickle Rick, Honey Mustard Morty and Look at Me! I’m Cheddar and Sour Cream.

Oxy Total Care is formulated with a combination of hyaluronic acid and dermatologist-recommended acne medication that looks to help clear, smooth and replenish skin.

The limited-edition Sally Hansen Insta-Dri X Sour Patch Kids collection features shades inspired by the candy brand’s most popular flavors.

PopSockets Nails, also known as Mani Phoni, is available in 15 shades and designs that coordinate with its PopGrip.

Miss Spa Sculpt consists of seven reusable silicone patches for the face and body, two tools that target problem areas, and four serums.

New from eSalon is the Velvet Primer and Triple Prep 3-in-1 Protectant, which looks to combat frizz, keep hair color vibrant and reduce drying time.

Edgewell Personal Care announced the closing of its previously announced acquisition of Cremo.

Dr Teal’s Witch Hazel Facial Toners — available in calming rose water, rejuvenating eucalyptus and soothing lavender — contain certified organic witch hazel, aloe vera, vitamin E and essential oils.

Rare Beauty, founded and created by Selena Gomez, uses unique formulas to create breathable and airy makeup that goes in easy for adjustable coverage — without hiding what makes people unique, the company said.

Stmnt grooming products were designed to be accessible to all regardless of gender or style.

August 2020

T3’s HeatID technology on its Lucea ID and Curl ID styling tools determines the optimum styling temperature for hair via an algorithm that considers texture, length, color treatment and chemical treatment.

Vaseline has added Refreshing Body Balm Jelly Stick, Cocoa Shimmer Jelly Stick and Intensive Care Almond Smooth Body Lotion to its offerings.

Bio-Oil’s Dry Skin Gel is a gel-to-oil intensive moisturizer that has been specifically formulated for dry skin, and contains many skin-soothing emollients found in its original oil, the company said.

Cookies and Cream Remix contains pink vanilla ice cream, cookie bites and swirling gobs of gooey fudge. 

The Oral-B iO brush combines oscillating and rotating movements with micro-vibrations that look to provide a deep clean that reaches every contour, the company said.

KVD Vegan Beauty is launching an assortment of its vegan and cruelty-free makeup at Ulta Beauty locations across the country.

Wellphoria products contain a plant-based blend of 99% pure CBD at 50 ppm and hemp seed oil, the company said.

Merlot Skin Care’s Moisturizer, Moonlight Radiance Night Cream, Grape Seed Eye Cream and Grape Seed Cream Cleanser are now available at

The Hemp Oil collection contains such ingredients as natural hemp seed oil, cocoa butter and vitamin E to help soothe, calm and hydrate all skin types, the company said.

Zero by Skin Academy’s products, which are all-natural, vegan, plant-based and friendly to the planet are available exclusively in Canada at Shoppers Drug Mart.

Sally Hansen has launched an augmented reality nail polish try-on lens through a partnership with Snapchat.

Ariana Grande’s newest fragrance, R.E.M., features a blend of pear, fig and warm salted caramel notes, the company said.

ChapStick Total Hydration Moisture + Tint + SPF 15 is available in three shades — very berry, pretty in pink and peachy keen.

Hum by Colgate is a smart electric toothbrush that looks to help users brush better and build healthier habits, the company said.

Versed’s collection of sustainably-minded and vegan skin care products are now available at Shoppers Drug Mart locations across Canada.

Dr. PawPaw is launching mini version of its Multipurpose Balms — original, peach pink and ultimate red — at roughly 7,000 CVS Pharmacy shelves on Aug. 20.

E.l.f. Cosmetics’ TikTok reality show, “Eyes. Lips. Famous,” looks to empower individuals going after their dreams, the company said.

V’s shaving products, designed with precision control and for sensitive skin, also come in various colors and finishes.

Viktor&Rolf Spicebomb Night Vision Eau de Parfum features black spices for a bolder and more potent scent.

The Colgate Optic White Overnight Teeth Whitening Pen was designed to help users obtain a whiter smile while sleeping, the company said.

Volition Beauty’s Orangesicle Balancing Daily Cleanser features a prebiotic-rich formula that feeds on the naturally occurring, healthy bacteria on the skin’s surface to maintain balance and reinforce the skin’s natural barrier.

Shani Darden Skin Care’s retinol serums — Retinol Reform and Texture Reform — will be on Sephora shelves by Oct. 2.

Megan Thee Stallion is joining the Revlon family as one of its newest global brand ambassadors.

Gillette Venus’ Skinclusive Summer line will bring 19 different skin types and more than 250 designs of such common skin realities as freckles, acne, hair, cellulite and stretch marks to the Animal Crossing world.

Social media star Addison Rae has launched Item Beauty, which looks to inspire consumers to redefine beauty norms by instilling confidence, self-love and self-expression, the company said.

Better Natured hair color is available in 26 shades that range from classic neutrals to more fashion-forward hues.

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