ARTICLES BY THIS AUTHOR
- 1/29/2025
Ardell Beauty unveils Pre-Mapped Extensions lash collection
The salon-inspired lash styles, mapped out by a professional lash technician, offer users a natural finish that aims to enhance both makeup and no-makeup looks. - 1/29/2025
Kiehl’s renews partnership with Jackson Hole Mountain for second year
Now in its second year, the collaboration will see the beauty brand become the official skin care and SPF partner of the location for 2025. - 1/29/2025
Celsius enters hydration category with functional beverage product
Celsius Hydration contains B vitamins and electrolytes. - 1/28/2025
E.l.f. Cosmetics re-teams with Meghan Trainor to take beauty sky high
In the campaign video, Trainor is cast as the first captain of e.l.f. Air, which aims to challenge aviation norms. - 1/28/2025
Band-Aid Brand revisits classic tin packaging in new campaign
Band-Aid Brand is honoring the 50th anniversary of its “Stuck on You” jingle by bringing back its classic tin packaging for a limited time. - 1/28/2025
Laura Geller Beauty’s ‘Who Hasn’t?’ campaign aims to destigmatize commentary around aging
Laura Geller Beauty is also reintroducing its partnership with Ulta Beauty, noting that select products are now available to purchase on the beauty retailer’s website. - 1/27/2025
Infinite Reality acquires virtual shopping platform Obsess
Obsess has worked on digital retail experiences that span across the beauty, fashion, food, beverage, media and entertainment spaces. - 1/26/2025
Cheez-It rolls out pizza-inspired flavors
The brand is rolling out two new flavors inspired by the popular food—Cheez-It Snap’d Extra Crunchy Margherita Pizza and Duoz Pesto + Mozzarella. - 1/23/2025
Vital Proteins caters to gut, immune health with Colostrum Capsules
The capsules are sourced from bovine colostrum derived from cows in the United States, according to the brand. - 1/23/2025
Maybelline New York becomes title sponsor of Women’s Lacrosse League
The beauty brand also shared that it will serve as the official beauty partner of the league.