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Gisselle Gaitan

Online Editor

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January 2020

L’Oréal Paris unveiled its Age Perfect Cosmetics line, which was tailored uniquely to the woman who believes the beauty category has forgotten about her, the company said.

The Miss Spa skin care line features multiuse masks and serums.

To highlight the launch of Twix Cookies and Creme bar, the brand partnered with the Shoe Surgeon on custom sneakers that replicate the bar's color scheme.

Honey Bunches of Oats’ frosted cereal contains frosted oat flakes and granola bunches.

Actress and recording artist Sofia Carson will appear in Revlon ads beginning this spring.

Mindy McKnight, known for her Cute Girls Hairstyles YouTube channel, partnered with Maesa Group to launch Hairitage by Mindy McKnight.

The brand is teaming up with “Queer Eye’s” Jonathan Van Ness on a Pop-Tarts Pretzel ad.

Alden’s Organic Dairy Free line includes seven flavors and two sammies, the company said.

Manic Panic’s Wet Line consists of two shampoos and a color safe conditioner that works to prepare hair for coloring and prevent fading, the company said.

Ruffles’ lime and jalapeño chips are packaged in three limited-edition designs that were created in collaboration with Anthony Davis

Fairlife’s creamers are available in four flavors — hazelnut, caramel, vanilla and sweet cream.

Siggi’s kids yogurt pouches come in strawberry and banana and blueberry varieties.

Tigi’s “You Can Always Start Over” campaign features inspirational and transformational stories that highlight a unique topic and charitable cause, the company said.

Redbarn Pet Products unveiled two new dog treats — Naturals Filled Bones and Superfood Fetchers.

The Butter Collection x Weylie Hoang palette features two Murumuru Butter Bronzer shades, two Butter Blushes, and two Butter Highlighters.

Truly Lemonade Hard Seltzer is available in four flavors — original lemonade, black cherry lemonade, mango lemonade and strawberry lemonade.

Neutrogena relaunched its Skin360 app to feature advanced skin imaging, behavior coaching and personalized steps to achieve desired skin care goals.

Procter & Gamble is acquiring Billie, a subscription-based, direct-to-consumer brand focused on better serving women’s beauty and grooming needs.

Cheetos Popcorn is available in cheddar and flamin’ hot varieties.

Mtn Dew Zero Sugar contains its well-known flavor minus the sugar, the company said.

Christoph Honnefelder has been appointed as CEO of Kylie Cosmetics and Kylie Skin.

Tazo’s zen, awake and passion flavors are hitting retail shelves nationwide in single- and multi-serve bottles.

Doritos is launching new Flamin’ Hot Limon chips and enhancing the flavor of its Cool Ranch chips.

Products span across four benefit spaces that impact a non-wash day and revitalize hair, the company said.

Perso is an AI-powered at-home system that creates personalized skin care formulas and will create custom formulas for lipstick and foundation at a later date, the company said.

Samuel Adams adjusted the ratio of Cold Snap’s spices by amplifying the orange and vanilla profiles for added brightness.

The “Possibly the Best Yogurt in the World” campaign features the Greek god of war, Ares, interviewing for a job at Oikos Greek Yogurt.

Magnum Ruby Minis feature ice cream with a ruby cacao outer shell.

Smile Direct Club is launching an electric toothbrush, tooth whitening system and three smile-enhancing products at Walmart.

Secret Deodorant’s “All Strength, No Sweat features singer Jessie Reyez, actress Camila Mendes, Olympic Gold Medalist Swin Cash, actress Shenae Grimes-Beech and fitness influencer Ainsley Rodriguez.

Drunk Elephant’s F-Balm Electrolyte Waterfacial features an electrolyte cocktail that strengthens the skin’s acid mantle, the company said.

December 2019

Veggies Made Great is launching quinoa, butternut squash and harvest root Veggie Cakes at select Costco locations in January.

Miss Spa’s Hemp Oil Hydrating Sheet Mask and Rose Stem Cell Renewal Sheet Mask will be available at CVS stores nationwide in early 2020.

SaltWorks is expanding its line of Ultra Epsom Scented Bath Salt products.

CeraVe’s Acne Foaming Cream Cleanser and Resurfacing Retinol Serum were created with dermatologists to meet the needs of those with acne-prone skin, the company said.

Clear Essence’s Exclusive Brightening Facial Mask features tranexamic acid and hyaluronic acid, the company said.

Honey Nut Cheerios is debuting limited-edition boxes that feature the letter “O” shaped as a heart, the company said.

CoverGirl’s Clean Fresh collection is vegan and formulated without such ingredients as talc, parabens, formaldehyde and phthalates.

Pepsi Café, which hits shelves in April of next year, will be available in two flavors — vanilla and original.

Ounce of Nature, which contains sustainably sourced ingredients, nationally expanded its product availability.

Skinnygirl Supplements by VirMax are available in four varieties that aim to help women address common health challenges, the companies said.

Tommy’s Superfoods’ Asian Fusion and Cauliflower & Purple Sweet Potatoes options are certified vegan and non-GMO, the company said.

YouCam Makeup debuted a virtual hair color try-on experience at Sally Beauty that allows consumers to experiment with their hair color.

Bubbies Mochi Ice Cream unveiled its Decadent collection, featuring triple chocolate, red velvet and salted caramel flavors.

DiGiorno Rising Crust Meatless Supreme with Sweet Earth Awesome Grounds and Stouffer’s Meatless Lasagna with Sweet Earth Awesome Grounds will be available spring 2020.

SheaMoisture’s Cannabis Sativa (Hemp) Seed Oil Lush Length collection aims to prevent breakage, and improve hair and scalp health, the company said.

“Jersey Shore” star DJ Pauly D, who is partnering with göt2b on limited edition products, will also serve as a brand ambassador.

Snickers White, which contains peanuts, nougat and caramel covered in white chocolate, will begin hitting retail shelves in January 2020.

The Baseblue Cosmetics 2-in-1 Makeup Brush A can be used to apply loose pigment, pressed powder and eyeshadow.

Walgreens is highlighting what it really takes to get through stressful holiday moments with a campaign starring celebrity couple Neil Patrick Harris and David Burtka.

Jelly Belly revealed its new collection of packages inspired by the “Star Wars” film saga.

Pantene partnered with GLAAD and the Trans Chorus of Los Angeles on a video series that raises awareness on the challenges LGBTQ+ members face during the holidays.

Perrier’s limited-edition design by Dabsmyla will be available at major retailers beginning January 2020.

DSN is highlighting products retailers can stock to help consumers give their skin a little extra attention as winter approaches.

This holiday season, Secret Deodorant is doing its part to help women-owned businesses. To kickstart this initiative, the Cincinnati-based company announced a month-long celebration that asks consumers to support Women-Owned Wednesdays in Decembe

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