Gisselle Gaitan
ARTICLES BY THIS AUTHOR
- 3/26/2025
Beauty industry witnessing strong increase in year-over-year value
Inside Beauty spoke to Anna Mayo, vice president for NIQ’s Beauty Vertical, about the 2025 State of Beauty report. - 3/24/2025
Beauty brand eos discusses new introductions
To learn more about the next phase for the brand, Inside Beauty spoke to Jamie Sachs, the company’s vice president of product marketing and customer innovation. - 3/18/2025
Nexxus taps Hailee Steinfeld for Hy-Volume collection campaign
The collection includes a three-step system—shampoo, conditioner and a volumizing foam. - 3/18/2025
V&Co broadens portfolio with additional product lines
The new launches include the Moisture, Smooth & Shine and Volume collections. - 3/17/2025
Coty tackles restrictive beauty ideals, definitions in cross-industry panel
The company feels it has a responsibility to reflect a diverse vision of beauty. - 3/17/2025
Kiss Products unveils ‘Wicked’-inspired nail, lash collection
The collection includes lashes and nails from Kiss Nails, imPress Nails, Falscara and imPress Faslsies lines. - 3/16/2025
PepsiCo acquiring prebiotic soda brand poppi
The company has entered into a definitive agreement to acquire poppi, a prebiotic soda brand, for approximately $1.95 billion. - 3/16/2025
Milani Cosmetics looks to reality TV for ‘America’s Next Top Primer’ campaign
The appropriately titled “America’s Next Top Primer” is a campaign by the beauty brand that pits together various primers to see which will come out on top. - 3/13/2025
Dime welcomes new CEO amid expanded Ulta Beauty partnership
Cyndi Isgrig has been named chief executive officer, and in this role will help lead the brand’s next phase. - 3/13/2025
SheaMoisture unveils Deodorant Aluminum Free Sticks, Whole Body Sprays
The new launches are designed to provide 72-hour odor control, the company said.
