V&Co broadens portfolio with additional product lines
V&Co’s shampoo and conditioner offerings is expanding with the addition of not one, but three new product lines.
The new launches include the Moisture, Smooth & Shine and Volume collections.
"We are so excited for the opportunity to expand our line and bring consumers even more unparalleled hair care this year," says co-founder, Mike Redmond. "We are on a mission to empower every person to achieve a healthy relationship and confident connection with their hair and know that these new formulas and the approval of our clinical testing will do just that for many."
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The collection is formulated with the brand’s peptide blend, amino acids, proteins and vitamins. The products are designed to help boost hydration, increase volume, intensify shine, fortify strength and add an extra layer of protection, the brand noted.
In addition, each new collection has additional ingredients that target the specific need they solve. The Moisture Collection includes coconut water for moisture and hydration, the Smooth & Shine Collection includes argan oil and avocado for shine and softness and the Volume Collection includes collagen for volume.
Consumers can find V&Co’s new launches and products available for purchase online and at such retailers as Walamrt, Target, Amazon and CVS Pharmacy for an SRP that ranges from $7.99 to $8.99 per product.
