Inside Beauty

Alicia Keys and e.l.f. Beauty partnered on Keys Soulcare, which will debut its collection of clean, cruelty-free and dermatologist-developed products for the skin, body and air in early 2021.

For each tube sold of its limited-edition Empowermint Fluoride Free Toothpaste, hello products will give $1 to Rock the Vote.

As part of its World of Green Beauty, Garnier highlighted several sustainability efforts in product formulas and packaging and previewed new additions to its Green Labs and Skinactive lines.

Crest Whitening Emulsions deliver five times more hydrogen peroxide, which helps whiten smiles with virtually no sensitivity, the company said.

Hamacher Resource Group’s new product team was able to identify five standout products from the 170 new items launched in August.

What does it take to get more men — and their wives, girlfriends or even daughters — to purchase men’s grooming products at mass retail outlets? Officials at Duke Cannon said they think they have the answer.

CeraVe’s Hydrating Cream-to-Foam Cleanser is formulated with three essential ceramides and contains hyaluronic acid.

Rituals Cosmetics is launching select products from its The Ritual of Sakura and The Ritual of Karma lines at Sephora.com.

Sunsoil won the Drug Store News Buyers’ Choice Award and Medterra was a finalist at ECRM’s Hemp/CBD Health & Beauty Care Program virtual session.

Vince Camuto brilliante features notes of jasmine sambac, fresh freesia, pear and cashmere woods.

Patrick Mahomes and Troy Polamalu are reuniting as part of the “Take It Up To 100” campaign, which features the two athletes going to absurd lengths to one-up each other when it comes to taking it up to 100.

Kim Kimble’s collection of hair care and styling products are free of parabens, sulfates and phthalates.