Inside Beauty

Color&Co’s Color Gloss Conditioner is a weekly treatment that looks to eliminate brassy tones from tresses, as well as aid in maintaining color vibrancy and longevity.

Find out which products stood out from the 195 product launches in April.

Batiste’s six new ambassadors will serve as brand advocates and share their own beauty routines, as well as tips on how to refresh hair between washes.

As hair care takes its cues from skin care trends, ingredients are front and center for manufacturers looking to deliver on consumers’ hair care needs.

Sephora Collection’s Holy Sheet assortment contains 14 sheet masks for the face, eyes, hands and feet, as well as two hair masks, two sets of mini makeup wipes and two solid cleansers.

Caldera + Lab’s The Good is a men’s multi-functional serum formulated with plant-based ingredients and 27 active botanicals, the company said.

Drug Store News talked to Lanaia Edwards, vice president of global marketing at Alaffia, about the company’s mission to sell clean beauty products with a purpose.

The Axe Effect collection includes several products and innovations to the brand’s body sprays, antiperspirants, deodorant and body washes.

This month, the beauty team at DSN is spotlighting products from C’est Moi, Sky Organics, Splat and Scotch Porter.

Officials at Maesa said their entire marketing strategy is designed to help retailers stay ahead of the curve across seven key beauty segments.

Neutrogena is working with Walgreens and the Melanoma Research Foundation on a campaign that highlights the importance of healthy sun habits.

As a global activist, Adwoa Aboah will serve as the face of several major beauty campaigns and product launches and work with the brand in advocating for self-expression and the freeing power of makeup, the company said.