Inside Beauty

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Inside Beauty

DSN Inside Beauty focuses on news about the beauty category, including new products, trends and business news across the beauty industry in mass retail and retail pharmacy. 

Focus On: No Fade Fresh delivers convenient, clean hair color

No Fade Fresh’s founder and CEO, Leland Hirsch, discusses how the pandemic gave an opening for the brand’s products to get on store shelves.

Scotch Porter drops men’s fragrance line

The It Hits Different fragrance collection from Scotch Porter consists of four scents — Glenwood, The Porter House, Miami Duppy and Badlands.

Royal Oils by Head & Shoulders and Gold Series from Pantene have partnered on the Rooted in Science Scholarship, which will be awarded to Black women pursuing a degree in STEM.

Vital Proteins announced that actress Jennifer Aniston, its new chief creative officer, will be starring in a campaign that showcases how she uses its products on a daily basis.

KVD Vegan Beauty’s holiday launches include a fully recyclable eyeshadow palette, shimmering eyeshadow sticks, vegan false eyelashes and several gift bundles.

Murad’s Rapid Dark Spot Correcting Serum aims to reduce the look of dark spots and hyperpigmentation on the skin.

Actress Gemma Chan has been named the new international spokesperson for L’Oréal Paris.

The “Family is #BeautifuLGBTQ” campaign, created in partnership with Family Equity, supports and celebrates LGBTQ+ families and the moments that connect and bring them together, the company said.

Higher Education won the Drug Store News/ECRM Buyers’ Choice Award for its Cram Session Blue Light Blocking Moisturizer at ECRM’s Purpose-Driven & Indie Brands Virtual Session.

Several of Kneipp’s products from four collections — arnica, valerian and hops, lavender, and eucalyptus — are now available at select Ulta Beauty stores and

Bliss partnered with TerraCycle on a program that allows consumers to recycle their skin care product packaging for free.

CoverGirl’s Lash Blast Clean Volume Mascara features a formula that is clean, sustainable, vegan and cruelty-free, the company said.

The Ulta Beauty at Target concept will offer an assortment of established and emerging prestige brands both online and at select Target locations beginning in 2021.

Vaseline partnered with actress Regina King on an “Equitable Skincare for All” campaign, which focuses on resources and education aiding dermatologists and medical practitioners in accurately treating and caring for skin of color.

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