Inside Beauty

Peyton List’s Pley Beauty unveils color cosmetics offerings

Pley Beauty’s initial product launch includes a limited edition “Cobra Kai” line, as well as eyeshadow palettes, eyeliner, lip tint, blush and face gems.
Clairol caters to evolving hair color needs via 3 new lines

Clairol’s new hair color lines include Blonde It Up hair blonding kit, Gloss It Up in-shower glosses and Root Touch Up by Natural Instincts.

Chloe Fineman joins Pantene’s Conditioner Collective

The Pantene Conditioner Collective, which consists of five women, will work to help redefine how conditioner is used.
Alaffia, The Vintage Cosmetic Company top buyers’ picks at ECRM’s Everyday and Holiday Cosmetics session

Alaffia won the Drug Store News Buyers’ Choice Award and The Vintage Cosmetic Company was a finalist during ECRM’s Everyday and Holiday Cosmetics, Skin, Fragrance & Bath Session.
REX Awards 2022: Natural Products

Promoting wellness: This year’s Retail Excellence Awards pay tribute to an impressive array of standout companies offering natural products.
Carol’s Daughter revamps Wash Day Delight line with expansion

New additions to the Wash Day Delight line include Cream-Serum Moisturizer and Gel-To-Foam Styler in aloe and glycerin and rose water and glycerin.
L’oréal, Verily partner on skin health initiatives

L’oréal and Verily will work together on two programs aimed at better understanding and characterizing skin and hair aging mechanisms.
E.l.f. Cosmetics sweetens its beauty looks with Cookies ‘N’ Dreams collection

The limited-edition Cookies ‘N’ Dreams collection, inspired by the classic ice cream flavor, features 13 new products.
From head to toe: The fusion of wellness and beauty sets mass market retailers up for success in 2022

The new year is bringing hope of a return to robust sales with the range of innovation added to the drug store mix — and retailers are ready.
Bespoke Beauty Brands, Liane V partner on lash line

Liane V’s beauty line currently consists of classic and magnetic false eyelashes that come in 15 different styles.
BosleyMD broadens distribution to CVS Pharmacy

BosleyMD products are now available at 7,500 CVS Pharmacy locations across the nation.
Native enters skin care category

New from Native is the Moisturizing and Brightening collections, which look to help consumers cater to their skin care needs in just three easy steps.
Dove aims to eliminate plastic waste with reusable body wash bottles

The Dove Body Wash Reusable Bottle + Concentrate Refills are available in daily moisture, cucumber, and shea butter and warm vanilla fragrances.
Products to Watch: HRG’s 5 picks from December 2021

Hamacher Resource Group’s new product team evaluated 168 new products in December, choosing five that stood out.

DSN Inside Beauty focuses on news about the beauty category, including new products, trends and business news across the beauty industry in mass retail and retail pharmacy.