Inside Beauty

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Inside Beauty

DSN Inside Beauty focuses on news about the beauty category, including new products, trends and business news across the beauty industry in mass retail and retail pharmacy. 

Sephora plans to open more than 200 stores in 2021

In 2021, Sephora is planning to open more than 60 freestanding stores and 200 locations in Kohl’s stores.

Ana de Armas named Estée Lauder global brand ambassador

Ana de Armas, global brand ambassador for Estée Lauder, will appear in a campaign for a new fragrance later this year.

Luster Premium White launched two new at-home teeth whitening collections — Premium White Pearl and Mess-Free Activated Charcoal Whitening.

Peace Out Skincare’s Blemish Balm is an exfoliating cleanser that has been formulated to wash away dirt and excess oil without stripping the skin of its natural moisture, the company said.

Becca Cosmetics, acquired by Estée Lauder in 2016, announced that it would be shutting its doors at the end of September.

New to Dark & Lovely’s Protective Styles line is the Hair Hydrator, a daily moisturizing scalp and hair mist infused with rice water complex.

Project Sunscreen’s Tropical Palms and Aerial Beach rollerball sunscreens are now available at 130 Target locations and Target.com.

Schmidt’s revamped its natural deodorant formula to include a reduced amount of baking soda and an increased amount of magnesium.

As chosen by loyal CVS shoppers, winners of the inaugural CVS Health “Best of Our Brands” awards have been announced, recognizing unique products in 13 categories across the store.

Product of the Year USA, the largest consumer-voted award for product innovation, has picked its 41 winners of the 2021 Product of the Year Awards.

Crystal Magnesium Enriched Deodorant Sticks are available in lavender + rosemary, coconut + vanilla, cucumber + mint, sea salt + sage, and charcoal + tea tree oil scents.

Scotch Porter launched its Beard, Hair, Skin Immune Support Superfood Supplements and the Beard Health Kit.

Estée Lauder is increasing its investment in Canadian-based beauty company Deciem from 29% to 76%.

Baylis & Harding launched several products from its Goodness personal care line at more than 1,000 Bed Bath & Beyond stores.

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