Nail

Sally Hansen has launched an augmented reality nail polish try-on lens through a partnership with Snapchat.

The Revlon x Wonder Woman 1984 collection, inspired by the film, features an array of products emblazoned with the heroine’s iconic logo.

The Revlon x Sofia Carson collection features 14 products in specially selected color ranges that include red, a classic nude, shades of cherry, sand and deep violet.

Harmony Proteins unveiled its Beauty Collagen Water, which comes in crisp apple, blackberry and watermelon flavors, at the Cosmoprof North America trade show.

Officials at Kiss Products believe that they are among the most unique and innovative in the industry, which can help retailers drive stronger sales and generate more profits from an admittingly stagnant marketplace.

Essie has named “Queer Eye” star Jonathan Van Ness its first non-female brand ambassador.

Sally Hansen is showing its support for GLAAD with the Pride Collection, which features a rainbow of bold Xtreme Wear shades.

ST. LOUIS — Cutex, a producer of nail-care products, is thinking outside of the jar with the launch of its new Cutex Twister with SPA Formula one-stop polish remover jar.

LOS ANGELES — Nail treatment brand Nail Tek, which is a division of American International Industries, is amping up its offerings and its style this spring with a new “We’ve Got Your Number System,” which makes getting and maintaining strong, healthy nails easier than e

Tracking all of the latest trends within beauty can be about as simple as herding cats, but there undoubtedly are some niches within beauty that are making waves at food, drug and mass.


It is no secret that nail color is hot — red hot. Yet, nestled within the nail color segment is another rising star for the mass market. Enter at-home gel polish. Gel manicures are one of the more popular salon services in the professional market, and now beauty mavens can create the look at home — for a fraction of the price.