Nail

The OPI x ImPress collection features 10 of the nail polish brand’s most popular shades in a press-on manicure form.

PopSockets Nails, also known as Mani Phoni, is available in 15 shades and designs that coordinate with its PopGrip.

The limited-edition Sally Hansen Insta-Dri X Sour Patch Kids collection features shades inspired by the candy brand’s most popular flavors.

Sally Hansen has launched an augmented reality nail polish try-on lens through a partnership with Snapchat.

The Revlon x Wonder Woman 1984 collection, inspired by the film, features an array of products emblazoned with the heroine’s iconic logo.

The Revlon x Sofia Carson collection features 14 products in specially selected color ranges that include red, a classic nude, shades of cherry, sand and deep violet.

Harmony Proteins unveiled its Beauty Collagen Water, which comes in crisp apple, blackberry and watermelon flavors, at the Cosmoprof North America trade show.

Officials at Kiss Products believe that they are among the most unique and innovative in the industry, which can help retailers drive stronger sales and generate more profits from an admittingly stagnant marketplace.

Supplier NewsMars’ new M&M pretzel chocolate candies hit store shelves in June at a suggested retail price of 79 cents for a single-size bag, $3.49 for medium-size bags, $4.99 for large-size bags and $8.99 for a 30-oz. stand-up pouch.

NEW YORK —In a move to bolster its share in the nail color and care market, L’Oreal USA is looking to acquire the Essie cosmetics business, a nail brand that today boasts more than 300 shades and is available in more than 250,000 salons and spas in 95 countries.Financial terms of the deal were not

N. HOLLYWOOD, Calif. Nail care company OPI Inc. is launching in March its new Nicole by OPI Nic’s Sticks Paint & Go Nail Lacquer pens.The polish is available in 24 shades plus a top coat.

The recession certainly did not pay many businesses or consumers any favors, but there was one silver lining for the mass market beauty sector: nail polish.After years of battling declining sales, nail polish did a complete turnaround and actually proved to be a shining star in 2009.