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Face

News and information on facial care products, merchandising and trends in retail pharmacies.

Cococare’s rose water mist aims to hydrate skin

Cococare’s Rose Water Hydrating Facial Mist features hydration properties from wild rose and aloe, the company said.

Sugary Cosmetics' latest collection offers ice cream-inspired looks

Sugary Cosmetics’ Sugar Scoops Ice Cream collection was inspired by the ice cream parlor experience, the company said.

YouCam Makeup partnered with Make Up For Ever to launch the online virtual AI Shade Finder, which provides users with the best foundation shade match, the company said.

The Revlon X Ashley Graham Tropical Vibes collection, which was inspired by the heat of the tropics, features sunlit sparkles and sun-soaked neutral shades.

Catrice Cosmetics partnered with YouTube star Eman on the Catrice x Eman line, which consists of face and eyeshadow palettes.

Actress Millie Bobbie Brown is launching the florence by mills skin care and makeup line, which was founded on the belief that true beauty comes from loving and embracing yourself.

Kat Von D Beauty’s True Portrait Foundation — a vegan, lightweight and medium-coverage foundation — will feature singer Jhené Aiko as the face of its campaign.

Lime Crime products now are available at 300 Ulta Beauty locations across the nation.

Joah is expanding its K-beauty offerings by adding the Color Squad Cream Lipstick, Blur Activator Mineral Primer, three new concealers and new shades of several other products.

CoverGirl expanded its Exhibitionist Mascara lineup by adding a lightweight primer and two blue shades — true blue and ultra aqua.

Lilah b. is expanding its Glisten + Glow Skin Illuminator line with b. captivating — a rose bronze shade, that awakens and revitalizes tired complexions.

Pat McGrath Labs’ “Skin Fetish: Sublime Perfection” campaign celebrates the Skin Fetish: Sublime Perfection the System launch, which hits shelves on July 26.

X Out products will be available at GNC to help users find an acne treatment that fits their active lifestyles, the company said.

Lady Gaga unveiled her Haus Laboratories beauty line, which will consist of six special collections, as well as a self-expression tool and reusable clutch.

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