News Briefs

Rimmel is helping beauty enthusiasts achieve a real-life filter effect with its latest launch. 

New from the brand is the Multi-Tasker Better Than Filters, which is a 3-in-1 complexion booster product. 

Designed to help users prime, highlight and give skin an extra glowy boost, it is formulated with a blend of biopeptides and vitamin C, the brand shared. 

Created to provide skin care benefits while helping prep the skin before makeup application, it can be worn alone, mixed into makeup, as well as over or under for a built-from-within glow. 

Available in eight shades, the product is cruelty-free, vegan and retails for $13.99. 

Olly is rolling out a new chewable supplement designed to target higher iron levels.

New from the brand is Delightful Iron, a chewable supplement designed to replenish iron to support red blood cell production, move oxygen through the body and fight fatigue and tiredness from iron deficiency, the company shared. 

Available in a blend of flavors that include orange, cherry and pineapple, the supplements do not contain a chalky texture and are formulated to be gentler on the stomach via a blend of AB-Fortis. 

Retailing for $13.99, Olly’s Delightful Iron is available for purchase online beginning March 15. 

Heinz is testing out if its famous ketchup is the right dip for potato chips. 

The company announced a limited run of a new product it is testing out—Heinz Chip Dip. 

The product feature's the brand's ketchup in a wide-mouth jar, and the test run will serve as a test for the brand to consider adding the jar to its permanent portfolio. 

“Fries and ketchup have always been a beloved combination, but for some reason, the potato chip has long been overlooked,” says Keenan White, senior brand communications manager for Heinz. “It truly makes no sense…as fried potatoes of any kind, they’re both equally deserving of being dipped in Heinz Ketchup! Chip Dip is all about embracing fans’ irrational love for ketchup and giving them a new way to enjoy it.”

Heinz Chip Dip will be available online while supplies last.

Kroger is continuing to improve the online customer experience by creating a new e-commerce business unit. 

To lead this new division, Yael Cosset, the senior vice president and chief information officer at the retailer, will be taking over as the newly appointed executive vice president and chief digital officer. 

In this role, Cosseet will oversee technology and data for the company, as well as the newly launched e-commerce unit. 

"Accelerating Kroger's eCommerce growth is a top priority," said Ron Sargent, Kroger's Chairman and CEO. "As the architect of Kroger's digital strategy, Yael will continue to make it easier for customers to shop for our fresh, affordable food."

CoverGirl is helping consumers enhance their complexions with a new product—TruBlend Skin Enhancer Balms. 

The blendable contour, blush and highlight sticks are infused with a blend of buildable color and give skin a natural sculpt, flush and dewy glow. 

Made with a non-greasy formula that is infused with jojoba oil, raspberry extract and pomegranate extract, the products come in a variety of shades that melt easily into the skin, per the brand. 

Häagen-Dazs is expanding its frozen offerings with the launch of not one but three new sorbet flavors. 

"Today, we're making it official—this summer will be the season of sorbet," said Rachel Jaiven, head of Häagen-Dazs marketing. "With the launch of our three new Häagen-Dazs Sorbet flavors, we're celebrating bold fruit flavor pairings and growing our portfolio of delicious, non-dairy sorbets that make every moment feel like summer, no matter the time of year."

Available in three flavors, consumers can choose from: 

• Summer Blueberry & Lemon: Made from blueberries from the Pacific Northwest, this flavor also contains notes of lemon flavors;
• Passion Fruit & Sweet Pear: Contains passion fruit combined with a touch of pear; and
• Sweet Lemon Coconut: Featuring tart lemon notes combined with coconut cream. 

Consumers can find Häagen-Dazs’ new sorbet flavors retailing for $6.99 at stores nationwide.