News Briefs

Zyrtec is showcasing a brand new look. 

The company recently announced a packaging revamp that is made with 100% paper across all its product lines. 

With a modern, flat-front package design, the company aims to communicate its product benefits and ingredient transparency with larger text that is easier to read. 

In addition, the revamp will utilize bright colors including red, orange and yellow, the brand noted. 

Ashley Graham is taking on a new role as part of her global brand ambassadorship with Revlon. 

The beauty brand announced that the model has been named the new face of the ColorSilk line, which recently also revamped its formula. 

ColorSilk, an ammonia-free hair dye line, is now formulated with a Bond Repair Complex that helps deliver vibrant and long-lasting color, as well as gray coverage, the company shared. 

In this new role, Graham will showcase how ColorSilk helps in maintaining her color and hair health. 

Retailing for $4.97, Revlon’s ColorSilk is now available for purchase at Walmart. 

Listerine is expanding its Clinical Solutions line with the latest mouthwash – Sensitive Teeth. This product line is designed to combat and help prevent early gum disease, tooth decay, persistent bad breath and tooth sensitivity.

New Listerine Clinical Solutions Sensitive Teeth is uniquely designed to reverse tooth sensitivity and provide 24-hour relief with continual use while killing 99.9% of bad breath germs, the company said.

With this new mouthwash, sensitive teeth sufferers can now savor hot and cold drinks, sweets and acidic foods they previously had to avoid, the company said.

Listerine Clinical Solutions is available for $8.87-$11.97 at major retailers including Walmart, Amazon, Walgreens, Target & CVS.

Walgreens has agreed to pay over $2.8 million to resolve allegations that it violated the federal, Massachusetts and Georgia False Claims Acts by submitting inflated prices for certain generic medications to the Massachusetts and Georgia Medicaid programs.   

The Massachusetts Medicaid program and the Georgia Medicaid program are jointly funded and administered federal and state programs that cover medical costs, including medication costs, for persons with limited income. The MassHealth and the Georgia Medicaid program reimburse Walgreens’ pharmacies for dispensing generic medications to beneficiaries using the lowest of four reporting price points. One of the four price points is each pharmacy’s “usual and customary price,” which is generally the amount of money the pharmacy is willing to accept for a medication on that date of service. 

The United States, Massachusetts and Georgia allege that, between 2008 and 2023, Walgreens’ pharmacies submitted a higher usual and customary price to the MassHealth and Georgia Medicaid programs for certain generic medications at certain times. By failing to report the correct usual and customary price, Walgreens’ pharmacies allegedly caused the MassHealth and Georgia Medicaid programs to pay more for these generic medications than they should have. 

The settlement resolves, in part, claims brought by a whistleblower under the qui tam provisions of the federal, Massachusetts, and Georgia False Claims Acts. Under all three False Claims Acts, private parties may sue on behalf of the government and receive a share of a recovery. 

Head & Shoulders’ nine-ingredient anti-dandruff solution line, Bare, is expanding with the newest addition, Bare Sensitive Scalp Care, available now on Amazon. 

This new formula contains just eight carefully selected ingredients. The newest addition to the Bare line is fragrance-free, making it a great choice for those with extra sensitive scalps, the company said. 

Head & Shoulders also recently debuted a new campaign this year starring longtime spokesperson Troy Polamalu and a somewhat cute dandruff-causing microbe. 

[Read more: Head & Shoulders debuts H&S Bare at Walmart]

The company identified the following product attributes:

• Fragrance free. Minimal ingredients dandruff protection.
• 0% sulfates+, silicones, and dyes +sulfated surfactants
• America’s #1 dandruff shampoo brand (based on volume sales)
• Dermatologist Verified Safe & Effective
• For all hair types: Helps relieve itch and irritation (associated with dandruff)
• Ecobottle: 45% less plastic (vs. the company's 370 ml bottle). It also has a recyclable bottle and cap.

Rice Krispies Treats is adding multiple toppings to its iconic bar, including a salty snack, with all-new Rice Krispies Treats Bliss. 

The new line hits shelves in April in two flavors—Chocolate Sea Salt Pretzel and Caramel Sea Salt Pretzel.

“The new Rice Krispies Treats Bliss flavors reimagine our bars as a canvas for gourmet topping combinations,” said Danielle Rappoport, brand director for Rice Krispies Treats. “More and more, we’re seeing fans elevate their Rice Krispies Treats bars at home with over-the-top mix-ins, from candy to pretzels. With Rice Krispies Treats Bliss, we are bringing those confection-inspired creations straight to shelves, making it easier than ever to enjoy a next-level treat whenever the craving strikes.”

Rice Krispies Treats Bliss Chocolate Sea Salt Pretzel: This flavor features combination of crispy rice, semi-sweet chocolate chunks, and crunchy candied sea salt pretzels partially dipped in chocolate. 

Rice Krispies Treats Bliss Caramel Sea Salt Pretzel: This flavor features a blend of crispy rice, smooth caramel-flavored chips and crunchy candied sea salt pretzels partially dipped in caramel. 

Rice Krispies Treats Bliss will be available in April at Walmart, Kroger and other major grocery store chains where Rice Krispies Treats is sold. 

Rice Krispies Treats Bliss will sell for an SRP of $3.99 for a six-count box.