Versed adds skin care twist to cosmetics line

Versed is entering a brand new category—cosmetics. 

The skin care brand is bringing all the ingredients consumers have come to know and love about its products, and merging them with the latest and greatest in makeup. 

Products consumers can shop from include: 

• Multi-Serum Skin Tint SPF 40: A multi-tasking skin tint with SPF 40 that offers buildable coverage. Designed to help correct uneven skin tone and protect skin from the sun’s rays, it comes in 14 shades and contains such key ingredients as hyaluronic acid, Kakadu plum extract and glycerin.
• Serum Concealer: Featuring a weightless formula that offers medium coverage, it contains a creamy consistency and smooths onto the skin in order to not set into fine lines or wrinkles. Available in 14 shades, it contains caffeine to depuff around the under eyes and kojic acid to brighten the look of dark spots.
• Blush Stick: A multi-use and buildable cream blush that gives off a natural flush to the cheeks. It contains jojoba seed oil and a fatty acid complex to help retain moisture and aid in keeping skin bouncy and hydrated. It comes in five shades.
• Bronzer Stick: Designed to help skin achieve a sculpted and golden glow, it contains a creamy formula that is buildable and blends into the skin. Made with jojoba seed oil and fatty acid complex, it comes in three shades.
• Illuminating Stick: A highlighter made with skin care ingredients that give off a delicate pearl glow. Offering a hydrating a dewy finish, it is not sparkly or shiny, comes in three shades and contains a blend of jojoba seed oil and fatty acid complex.
• Lifting and Defining Mascara: A mascara that adds volume to the lashes without clumping, it is available in two shades, leaves behind a glossy finish and contains vitamin E and arginine.
• Liquid Eyeshadow: Designed to be a highlighter for the eyes, it gives off a wearable sheen look that is suitable for the daytime. Available in five shades, it contains caffeine and smoothing fruit complex.
• Tinted Brow Gel: An easy to use tinted brow gel that does not leave behind a crunchy finish, is available in three shades and contains biotin and monoi oil.
• Tinted Lip Balm: A sheer and glossy balm that contains a lightweight and nourishing formula that gives lips a comfortable moisture. Designed to not be sticky, it comes in five shades and contains a blend of shea butter and vitamin E complex.
• Smoothing Lip Blush: A lightweight balm that gives lip a touch of moisture and color while also softly blurring lines. Available in five shades, it contains she abutter and camellia oil to keep lips hydrated.
• Lip Recovery Mask: A leave-on lip mask that nourishes dry lips. Featuring a blend of mango butter, argan oil and hyaluronic acid, it leave behind a smooth and never sticky texture.
• Exfoliating Lip Scrub: Made with a blend of chemical and physical exfoliants, it gently sloughs away dead skin and removes flakes while also nourishing the lips.
• Face Primer: A non-comedogenic and dermatologist-tested primer that grips onto makeup, offering long-wear and a lit from within glow after application that softly blurs pores and fine lines.
• Multi-Tasking Brush: A face brush designed to blend liquid and cream complexion products into the skin. It is made with vegan bristles and comes in an oval shape. 

Versed’s new cosmetics line is available for purchase online and at Target stores.