Keys Soulcare unveils new Let Me Glow Illuminating Serum shades
Keys Soulcare is enhancing its Let Me Glow Illuminating Serum with new shades inspired by the mysticism and glow of crystals.
“Everyone always asks me about my glow! I am absolutely obsessed with Let Me Glow Illuminating Serum and all the new shades!” said Alicia. “Each is inspired by a different crystal: New Moonstone Aura, known as the stone of self-discovery, creates a cool iridescent glow. New Bronze Aura, inspired by Bronzite, the stone of courage, brings a warm bronze glow, and the original, Golden Aura is inspired by Golden Healer Quartz, the stone of manifestation, for a neutral golden glow. Crystals are a big part of my self-care ritual. I love how they make me feel.”
Like all other Keys Soulcare products, the new additions to the Let Me Glow family feature a dedicated affirmation on the bottom, personally written by founder Alicia Keys, which is “I give myself permission to glow.”
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“Not only are all the shades of Let Me Glow Illuminating Serum absolutely stunning on all skin types, they are so good for your skin,” Alicia said. “The Keys Soulcare concept is about efficacious ingredients and learning how to connect to your inner self so the reflection on the outside is brilliant. This is the secret to the glow that everyone asks me about.”
The Let Me Glow Illuminating Serum can be used alone for an even and natural glow, as well as a priming base for makeup to brighten and balance the skin’s appearance. The product also contains niaciminade, rose water and plant-derived squalane, as well as amethyst—one of Keys’ favorite stones.
“Keys Soulcare was created to nourish your skin and nurture your soul. Let Me Glow Illuminating Serum embodies this beautiful ethos with skin nourishing ingredients that invite you to glow in your own strength,” said Kory Marchisotto, president of Keys Soulcare. “With these new shades, we’re encouraging everyone to give themselves permission to glow their own way.”
The new shades—Moonstone Aura, Bronze Aura and Golden Aura—are now available for purchase on the Keys Soulcare website and will be available on Amazon beginning Oct. 29.
