Revlon makes triumphant NYFW return at Christian Siriano
It has been 10 long years since Revlon participated in a New York Fashion Week show, but a social media post from Christian Siriano seeking support from beauty brands and makeup artists, changed the narrative.
Siriano’s post went viral on social media and more than 4,000 individuals applied to be on the beauty team for the designer’s SS25 collection, and two weeks before the show the team came together.
The two enlisted Vincent Oquendo as the lead makeup artist and chose 20 up-and-coming artists to create the beauty looks, which was titled “Moonlit Smokeshow.”
[Read more: Revlon showcases latest additions to Designer Series collection]
“This look draws inspiration from the enchanting allure of the 1920s, blending flirty, dark and fairy tale elements with a modern twist. The soft, smoky eyes evoke a sense of mystery, while the luminous skin and delicate lips bring out a playful, yet sophisticated beauty. It’s a look that captures the magic of a timeless fairy tale, wrapped in the elegance and boldness of the Roaring Twenties,” said celebrity makeup artist Oquendo.
To learn more about the partnership, Inside Beauty spoke to Kelly Soloman, Revlon’s chief marketing officer, who shared that the partnership was an unexpected but welcome challenge.
“This came to life in such a unique way, as we quickly mobilized a digital-first response and turned it into a full-scale sponsorship in just a matter of days,” said Soloman. “Now that we’re here, it only makes sense that this is how Revlon returns to the runway after a decade. This partnership showcases the positive power of social media at its best, and we’re so excited to be a part of this moment!”
[Read more: Actress Madelyn Cline named newest Revlon global brand ambassador]
Partnering with Siriano was a natural fit for the brand, as the designer is someone who celebrates inclusivity and individuality in the fashion space. “There are natural synergies between fashion and beauty, as both are incredible tools for self-expression, and NYFW brings them together in such a special way. We’re honored to join forces with a partner that aligns with our mission and vision for the industry,” said Soloman.
Some products that were utilized for the show included, “The ColorStay Multiplayer Liquid-Glide Eye Pencil, Illuminance Gel Serum Blush, Illuminance Serum Tint, ColorStay Xtensionnaire Mascara, and ColorStay Flex Wear Full Cover Concealer—and to debut one or two new products on the runway,” said Soloman.
