Lip Smacker’s BFF subscription service is a quarterly program that contains the latest collection from the brand, as well as an exclusive product and Mystery Flavored lip balm.
Softlips Oasis, which comes in pineapple and coconut, peach and mango, and strawberry and kiwi flavors, contains hyaluronic acid, sea mineral water and sea algae.
Joah is expanding its K-beauty offerings by adding the Color Squad Cream Lipstick, Blur Activator Mineral Primer, three new concealers and new shades of several other products.
Drug Store News spoke with Kristin Bibb, director of cosmetic brands, and Ashley O’Rourke, co-founder and creative director, of Lique Cosmetics about the lip care category, and what the brand brings to the space.