Lip

The lip product will launch with a Scandinavian-inspired campaign.

The lipstick features a lightweight formula that glistens at the first swipe and then transforms into a high sparkle when lips are pressed and rubbed together, the brand said.

New from the brand is the Naturally Inspired collection, which consists of two new Lip Repair Sticks—Naturally Inspired with Aloe and Naturally Inspired with Coconut Oil.

The e.l.f. x Tinder “Put Your e.l.f. Out There” Vault collection features new products from the beauty brand and limited-edition items.

Dolly Beauty’s initial lineup consists of the Heaven’s Kiss Lipstick collection in four shades.

The NYX Professional Makeup “Beetlejuice Beetlejuice” collection features a range of products that celebrate the movie’s dark aesthetics.

The new lipstick is rolling out with a campaign featuring Ciara, Pom Klementieff and Camila Morrone.

Available in 24 shades, the lipsticks are made with minimal ingredients and even and smooth the appearance of lip lines.