Lip

The new 24HR Ultra Matte products are designed to be lightweight and hydrate lips during long wear. 

Softlips Oasis, which comes in pineapple and coconut, peach and mango, and strawberry and kiwi flavors, contains hyaluronic acid, sea mineral water and sea algae.

Lime Crime products now are available at 300 Ulta Beauty locations across the nation.

Joah is expanding its K-beauty offerings by adding the Color Squad Cream Lipstick, Blur Activator Mineral Primer, three new concealers and new shades of several other products.

Hamacher Resource Group’s new product team reviewed 178 products that were introduced in June, choosing five with earning potentials that stood out.

Revlon's The Marvelous Super Lustrous Collection features two curated sets of Super Lustrous Lipstick — Take The Stage Reds and Stand-Up Nudes.

ModiFace and L’Oréal are bringing virtual makeup sampling to consumers on Amazon via the front-facing camera on their mobile phones.

Celebrity makeup artist Sir John and Luminess Cosmetics partnered on a limited-edition collection inspired by Disney’s “The Lion King.”

The line joins Dollar General’s first private-label beauty line called Studio Selection, which launched last year in the hair and skin categories.

Drug Store News spoke with Kristin Bibb, director of cosmetic brands, and Ashley O’Rourke, co-founder and creative director, of Lique Cosmetics about the lip care category, and what the brand brings to the space.

The Lip Smacker x Crayola collaboration pairs the beauty brand’s well-known flavors with iconic crayon colors, the companies said.

Lime Crime Lip Blaze Cream Lipstick — which is infused with cannabis sativa seed oil — is available in 12 shades.